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Posts in Profile Analytics

Track every post, dig into performance, and spot patterns that drive results.

Julie Bevacqua avatar
Written by Julie Bevacqua
Updated yesterday

In this article

Learn how to explore post-level data in Profile Analytics, including how to:

  • See which metrics are available per platform

  • Filter posts by day and time of the week, format, caption length, or hashtags

  • Spot performance trends across different post types

  • Export your data or open posts directly on the platform

Overview

Posts gives you a searchable, filterable view of all content published by the social profiles you're monitoring—whether it's your own brand, a competitor, an executive, or an influencer.

Supported platforms include:

  • X (Twitter)

  • Instagram

  • TikTok

  • YouTube

  • Facebook

  • LinkedIn

This is the post-level source of truth behind your Profile Analytics dashboard: what was posted, how it performed, and when.


How to Use Posts

To open Posts:

  • Go to Profile Analytics

  • Select the account you want to view

  • Click Posts in the left-hand menu

This view shows every tracked post for the selected profile—with full performance metrics, media previews, and timestamps. It’s the post-level source of truth behind your Profile Analytics dashboard.

Use it to:

  • Review how each piece of content performed

  • Compare formats, hashtags, post times, and caption lengths

  • Search and filter to uncover patterns

  • Export or tag posts for campaign recaps or reports

Some data—like reach, impressions, or saves—may only appear for authenticated profiles.

Need platform-specific details?

Check out The Ultimate Guide to Profile Analytics Data for what's available on each platform and authentication requirements.


What You’ll See on Each Post

Each post includes performance metrics, metadata, and media previews. What’s shown depends on the platform and whether the profile is authenticated.

Engagements

Total likes, comments, shares, retweets, or similar interactions

✅ Available on X, Instagram, Facebook, TikTok, YouTube

🔐 LinkedIn: Requires authentication

Engagement Rate

Engagements divided by impressions or views, depending on the platform

✅ Shown for X and TikTok

🔐 Requires authentication on Instagram, Facebook, and LinkedIn

➖ Not available on YouTube

Impressions

The number of times the post was seen

✅ Available on X

🔐 Requires authentication on Instagram, Facebook, and LinkedIn

➖ Not available on TikTok or YouTube

Reach

Unique viewers of a post—not to be confused with impressions

🔐 Available on Instagram, Facebook, and LinkedIn (if authenticated)

➖ Not available on X, TikTok, or YouTube

Likes

How many likes a post received

✅ Available across all platforms

🔐 LinkedIn: Requires authentication

Comments

Number of comments or replies

✅ Shown on Instagram and YouTube

*️⃣ Shown on X, Facebook and TikTok only when available

➖ Not available on LinkedIn

Shares / Retweets

How often the post was reshared

✅ Shown on Facebook and TikTok

🔐 LinkedIn: Requires authentication

➖ Not shown on X, Instagram, or YouTube

Saves

Number of times a post was saved

🔐 Instagram: Only if saved and authenticated

*️⃣ TikTok: Only if save occurred

➖ Not available elsewhere

Clicks

Link click data

🔐 LinkedIn only (requires authentication)

➖ Not available elsewhere

Video Views

✅ TikTok, YouTube

*️⃣ X: Only shown if view was captured

➖ Not available on Instagram, Facebook, or LinkedIn

Duration

Length of video post

✅ TikTok only

Music

Track used in the post

✅ TikTok only

Every post also includes:

  • Platform

  • Username (if available)

  • Caption or post text

  • Timestamp

  • Media (image or video preview, if available)

Key insights to look for

  • Consistently high engagement: Certain posts stand out regardless of timing or format—these signal what topics or styles naturally resonate.

  • Format or media impact: Differences in engagement between videos, images, or carousels may reveal which formats connect best with your audience.

  • Engagement without reach: Some posts may perform well with limited reach—indicating loyal followers or niche appeal.

  • Caption and hashtag patterns: Posts with specific lengths or tag combinations may show a correlation with stronger performance.

  • Missing or limited data: Gaps in metrics (like Reach or Impressions) can hint at unauthenticated profiles not necessarily weak performance.


What You Can Do with Posts

Posts isn’t just a feed—it’s your workspace for searching, sorting, filtering, tagging, and exporting the individual posts behind your dashboard metrics.

Search Posts

Use the search bar to find posts by keyword, hashtag, or phrase from the original caption. It’s an easy way to isolate campaign content, announcements, or specific topics.

Can’t find a post you expected to see?

Keyhole only collects posts starting from the moment a profile is added. If something’s missing, it may have been published before tracking began, after the account was disconnected, or your date range may be too narrow.

You can also use the search bar to help locate it—try entering a phrase or hashtag from the original caption.

Filter by Tag

Use Post Tags you’ve already applied—or create new ones from this page. Tags help you group posts by themes, campaigns, or content types, making it faster to compare performance or pull examples for reporting.

Filter by Metric

Focus your view using filters like:

  • Post Day of the Week – Identify which days content was published

  • Post Time – Spot trends based on hour blocks

  • Post Type – View performance by format (video, carousel, image, reels, etc.)

  • Hashtags – Filter by specific hashtags

  • Number of Hashtags – Compare posts with different hashtag counts

  • Post Length – See how caption length correlates with engagement

Why it matters: These filters help uncover actionable patterns. You might notice that short captions with 1–3 hashtags outperform long-form posts, or that weekday mornings consistently drive more engagement.

Adjust the Date Range

Use the top-right date selector to view posts from a specific timeframe. The feed updates automatically.

Export Your Posts

Download your filtered view as an Excel file. Ideal for campaign summaries, performance reviews, or sharing with stakeholders.

View on Platform

Click View Post to open the original post on its platform—X, Instagram, Facebook, etc. This is helpful for reviewing creative, copy, or media directly in context.


Get Help

For additional support, click the chat icon in the bottom right-hand corner and select I'm an existing customer and need support.

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