Social Listening Cheat Sheet

This guide shows exactly what data is available across platforms—broken out by Sub-Pages, Dashboard, and Posts/Tweets/Videos. For each section, you’ll see which platforms support which metrics, and whether they’re available by default or require additional setup. Use this to compare coverage across X, Instagram, Facebook, TikTok, YouTube, and News, Blogs, and Forums—so you know where to expect full visibility, where it’s partial, and where it’s not available at all.

Want to learn more?

See how each platform works—and why some features are only partially available—in the full guide:

The Ultimate Guide to Social Listening Data in Keyhole

Legend

Use this legend to understand the information provided within the tables below.

✅ Yes	Metrics are available without authentication
🔒 Auth Req	Authentication Required - Metrics are only visible once an account is authenticated and connected
🔸 Partial	Some metrics are available; others require authentication
*️⃣ Only if exists	Metric only appears if it exists (e.g. at least one save or comment)
➖	Metrics are not applicable to that platform

Sub-Pages

This table summarizes the data available across social media platforms within the sub-pages of a Social Listening tracker.

	X/Twitter	Instagram	Facebook	TikTok	YouTube	News,Blog, Forums
Dashboard	✅ Yes	🔸 Partial	🔸 Partial	🔸 Partial	🔸 Partial	✅ Yes
Posts/Videos	✅ Yes	🔸 Partial	🔸 Partial	🔸 Partial	🔸 Partial	✅ Yes
Influencers	✅ Yes	🔸 Partial	🔸 Partial	🔸 Partial	🔸 Partial	✅ Yes
Trending Topics	✅ Yes	✅ Yes	🔸 Partial	🔸 Partial	🔸 Partial	➖
Sentiment	✅ Yes	🔸 Partial	🔸 Partial	🔸 Partial	➖	➖
Media Wall	✅ Yes	🔸 Partial	🔸 Partial	🔸 Partial	🔸 Partial	➖
Tracker Settings	✅ Yes	✅ Yes	🔸 Partial	✅ Yes	✅ Yes	✅ Yes
Notification Settings	✅ Yes	✅ Yes	🔸 Partial	✅ Yes	✅ Yes	✅ Yes
Historical Data	✅ Yes	🔸 Partial	🔸 Partial	➖	🔸 Partial	➖

Dashboards

This section summarizes the data available across social media platforms within the Dashboard sections of a Social Listening tracker. Each section is broken out into its own table for easier differentiation.

		X/Twitter	Instagram	Facebook	TikTok	YouTube	News,Blog, Forums
Engagement Metrics	Posts/Tweets/Videos This Period	✅ Yes	✅ Yes	🔸 Partial	🔸 Partial	🔸 Partial	✅ Yes
	Number of Users	✅ Yes	🔸 Partial	🔸 Partial	🔸 Partial	🔸 Partial	✅ Yes
	Engagements	✅ Yes	✅ Yes	🔸 Partial	🔸 Partial	🔸 Partial	➖
	Reach	✅ Yes	🔸 Partial	🔸 Partial	🔸 Partial	🔸 Partial	➖
	Impressions	✅ Yes	🔸 Partial	🔸 Partial	🔸 Partial	🔸 Partial	➖
Timeline	Engagements	✅ Yes	✅ Yes	🔸 Partial	🔸 Partial	🔸 Partial	✅ Yes
	Impressions	✅ Yes	➖	🔸 Partial	🔸 Partial	🔸 Partial	✅ Yes
Top Posts	Most Engaging	✅ Yes	✅ Yes	🔸 Partial	🔸 Partial	🔸 Partial	✅ Yes
	Most Recent	✅ Yes	✅ Yes	🔸 Partial	🔸 Partial	🔸 Partial	✅ Yes
	User	✅ Yes	🔸 Partial	➖	✅ Yes	✅ Yes	✅ Yes
	Date	✅ Yes	✅ Yes	✅ Yes	✅ Yes	✅ Yes	✅ Yes
	Shares	✅ Yes	➖	✅ Yes	✅ Yes	➖	➖
	Likes	✅ Yes	✅ Yes	✅ Yes	✅ Yes	✅ Yes	➖
	Comments	➖	✅ Yes	✅ Yes	✅ Yes	✅ Yes	➖
Influential Users	Most Engaging	✅ Yes	🔸 Partial	➖	🔸 Partial	🔸 Partial	✅ Yes
	Most Frequent	✅ Yes	🔸 Partial	➖	🔸 Partial	🔸 Partial	✅ Yes
	Followers	✅ Yes	✅ Yes	➖	✅ Yes	✅ Yes	➖
	Avg Engagements	✅ Yes	➖	➖	➖	➖	➖
	Posts	➖	✅ Yes	➖	✅ Yes	➖	✅ Yes
Related Topics	Hashtags	✅ Yes	✅ Yes	🔸 Partial	🔸 Partial	🔸 Partial	✅ Yes
	Keywords	✅ Yes	✅ Yes	🔸 Partial	🔸 Partial	🔸 Partial	✅ Yes
Sentiment	Positive, Neutral, Negative	✅ Yes	✅ Yes	🔸 Partial	🔸 Partial	➖	✅ Yes
	Sentiment Score	✅ Yes	✅ Yes	🔸 Partial	🔸 Partial	➖	✅ Yes
Share of Voice	Total Volume	✅ Yes	✅ Yes	🔸 Partial	🔸 Partial	➖	✅ Yes
Location	Country	✅ Yes	➖	🔸 Partial	➖	➖	✅ Yes
	USA/State	✅ Yes	➖	🔸 Partial	➖	➖	✅ Yes
Gender	Male/Female	✅ Yes	➖	🔸 Partial	🔸 Partial	➖	*️⃣ Only if exists
Most Linked Websites	Site URL	✅ Yes	➖	🔸 Partial	➖	🔸 Partial	🔸 Partial
	Number of Links	✅ Yes	➖	🔸 Partial	➖	🔸 Partial	🔸 Partial
Top Websites That Mention This Term	Domain	➖	➖	➖	➖	➖	✅ Yes
	Rank	➖	➖	➖	➖	➖	✅ Yes
Social Media Post Types	Original	✅ Yes	➖	➖	➖	➖	➖
	Reply	✅ Yes	➖	➖	➖	➖	➖
	Retweet	✅ Yes	➖	➖	➖	➖	➖
Device Data	Devices	*️⃣ Only if exists	➖	➖	➖	➖	➖

Posts / Tweets / Videos

This table summarizes the data available across social media platforms within the posts of a Social Listening tracker.

	X/Twitter	Instagram	Facebook	TikTok	YouTube	News, Blog, Forums
Engagements	✅ Yes	✅ Yes	✅ Yes	✅ Yes	➖	➖
Likes	✅ Yes	✅ Yes	✅ Yes	✅ Yes	✅ Yes	➖
Comments	➖	✅ Yes	✅ Yes	✅ Yes	✅ Yes	➖
Replies	*️⃣ Only if exists	➖	➖	➖	➖	➖
Shares/ Retweets	✅ Yes	➖	🔸 Partial	✅ Yes	➖	➖
Views	➖	🔸 Partial	➖	✅ Yes	✅ Yes	➖
Saves	➖	🔸 Partial	➖	✅ Yes	➖	➖
Engagement Rate	➖	➖	➖	✅ Yes	➖	➖
Sentiment	✅ Yes	✅ Yes	✅ Yes	✅ Yes	➖	✅ Yes
Domain Rank	➖	➖	➖	➖	➖	✅ Yes
Username	✅ Yes	🔸 Partial	➖	✅ Yes	✅ Yes	✅ Yes
Caption	✅ Yes	✅ Yes	✅ Yes	✅ Yes	✅ Yes	✅ Yes
Post Type	✅ Yes	🔸 Partial	✅ Yes	➖	➖	➖
Media Included	✅ Yes	✅ Yes	✅ Yes	➖	✅ Yes	➖
Timestamp	✅ Yes	✅ Yes	✅ Yes	✅ Yes	✅ Yes	✅ Yes
Country	✅ Yes	➖	✅ Yes	➖	➖	✅ Yes
Region	✅ Yes	➖	➖	➖	➖	➖
Language	✅ Yes	✅ Yes	✅ Yes	✅ Yes	✅ Yes	✅ Yes

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