Keyhole’s Social Listening gives you a powerful way to monitor conversations, trends, and sentiment across social media, blogs, news sites, and forums. But what you can track—and whether you need to authenticate or add accounts to your Watchlist—depends on the platform.
This guide breaks down what’s supported on X/Twitter, Instagram, TikTok, Facebook, YouTube, news, blogs, and forums, including:
What’s available by default
What requires a Watchlist or authentication
How far back you can pull data (backfill)
Platform-specific limitations and capabilities
We’ve organized everything in a consistent format so you can quickly compare platforms and get more out of Keyhole’s Social Listening.
X/Twitter Listening
With Keyhole’s Social Listening, you can track real-time conversations on X, including keywords, hashtags, mentions, and account activity.
You’ll get access to full post content, engagement metrics, sentiment analysis, and historical data, all from public posts or tracked accounts.
To track individual users, simply add them to your Account Watchlist and specify the account in your tracker.
Sub-Pages
Sub-Page | What It Measures | Available to All Users |
Dashboard | High-level overview of Posts, Users, Engagements, Reach, Impressions, Timeline, Top Posts, Influential Users, Related Topics, Sentiment, Share of Voice, Location, Gender, Most Linked Websites, and Post Types | ✅ Yes |
Posts | Every post collected by your tracker, including full Tweet content, Engagements, Likes, Retweets, Sentiment, Country/Region, author handles, timestamps, Media, and filters by Tag, Sentiment, or Geography | ✅ Yes |
Influencers | Shows the most impactful X accounts driving volume or engagement. Includes Follower Count, Avg Engagement, Impressions, Exposure, Bio, and filtering tools | ✅ Yes |
Trending Topics | Displays Keywords and Hashtags gaining traction. Split into “Top” (most used) and “Rising” (terms gaining momentum) | ✅ Yes |
Sentiment | Breaks down all posts into Positive, Neutral, or Negative. Includes Sentiment Score, a Sentiment Timeline, top Keywords driving Sentiment by category, and Posts from the last 30 days | ✅ Yes |
Media Wall | A visual feed of X posts featuring Images or Videos for live sharing and embeddable on external sites | ✅ Yes |
Tracker Settings | Customize what your tracker collects. Add Keywords, Hashtags, Account filters, Boolean search rules, and set Start/End Dates | ✅ Yes |
Notification Settings | Set real-time alerts based on post volume spikes, Sentiment changes, or mentions by high-engagement or Verified Accounts. Customize thresholds by Platform, Follower Count, or Engagement. Includes AI-powered alert recommendations | ✅ Yes |
Historical Data | Request a Historical Report to access X posts from before your tracker’s start date. Available as far back as 2015 | ✅ Yes (request required) |
Dashboard
Metric Group | What It Measures | Available to All Users |
Engagement Metrics | Total number of Posts, Users, Engagements (likes, retweets, replies), Reach, and Impressions | ✅ Yes |
Timeline | Post Engagement or Impressions over time. Viewable by Hour, Day, or Month | ✅ Yes |
Top Posts | Most engaging tweets in your tracker, sortable by Most Engaging or Most Recent | ✅ Yes |
Influential Users | Accounts with the highest average Engagement or Post Frequency. Includes Follower Count and Average Engagement per Post | ✅ Yes |
Sentiment | Real-time classification of tracked posts as Positive, Neutral, or Negative plus an overall Sentiment Score | ✅ Yes |
Related Topics | Top Hashtags and Keywords most frequently used alongside your tracked terms | ✅ Yes |
Share of Voice | Percentage breakdown of post volume by platform (X will show as 100% for Twitter-only trackers) | ✅ Yes |
Location | Geographic breakdown of where posts originated available by country and U.S. state when location data is provided | ✅ Yes |
Gender | Estimated Male/Female distribution based on available public profile data | ✅ Yes |
Post Types | Format breakdown of collected tweets: Original tweets, Replies, and Retweets | ✅ Yes |
Most Linked Websites | Most frequently linked URLs appearing in tracked Tweets | ✅ Yes |
Device Data | Breakdown of devices and apps used to post tweets. Shown only when enough public metadata is available | *️⃣ Only if exists |
Posts/Tweets
Metric | What It Measures | Available by All Users |
Engagements | Total interactions on the tweet (combined count of likes, retweets, and replies) | ✅ Yes |
Likes | Number of likes the tweet received | ✅ Yes |
Replies | Number of replies to the tweet (if replies exist) | *️⃣ Only if exists |
Retweets | Number of times the tweet was retweeted | ✅ Yes |
Sentiment | Whether the tweet is Positive, Neutral, or Negative based on natural language analysis | ✅ Yes |
Username | The author of the tweet | ✅ Yes |
Caption | Text or description included in the post | ✅ Yes |
Post Type | Whether the tweet is an original post, a reply, or a retweet | ✅ Yes |
Media Included | Includes if the tweet contains images, videos, or links | ✅ Yes |
Timestamp | Exact date and time the post was published | ✅ Yes |
Country | Country associated with the user’s profile or tweet metadata (if available) | *️⃣ Only if available |
Region | U.S. state or global region associated with the tweet (if available) | *️⃣ Only if available |
Language | Detected language of the tweet | ✅ Yes |
What else do you need to know about X?
X offers one of the most open and flexible social listening experiences in Keyhole—but there are still a few important things to keep in mind.
With X Listening, you can:
Track public conversations in real time — no authentication needed.
Capture posts from specific users by adding their handles to your Account Watchlist.
Access historical data going back as far as 2015 (by request).
Analyze sentiment, reach, impressions, and engagement on all public posts using your tracked terms.
But:
Private accounts and protected tweets can’t be tracked.
Mentions and replies are only included if they match your tracked keywords or accounts.
For full visibility, refine your search terms, apply filters, and add high-priority accounts to your Watchlist. That way, your tracker captures everything that matters—and nothing that doesn’t.
Instagram Listening
Due to Meta’s API restrictions, third-party tools like Keyhole cannot track general keywords across all public Instagram posts.
However, you can:
Track hashtags across public posts without authentication.
Track keywords and @mentions from accounts you add to your Account Watchlist or Profile Analytics and specify in your tracker settings.
Instagram enforces strict hashtag limits: each authenticated Business or Creator account can track up to 30 hashtags within a rolling 7-day window. If you remove a hashtag, its slot remains occupied for 7 days before it frees up.
To increase your hashtag capacity, you can authenticate additional accounts.
Sub-Pages
Sub-Page | What It Measures | Available to All Users |
Dashboard | High-level overview of Posts, Users, Engagements, Reach, Impressions, Timeline, Top Posts, Influential Users, Related Topics, Sentiment, and Share of Voice | 🔸 Partial (Some data only available to account in Profile Analytics or Watchlist) |
Posts | Every post collected by your tracker, including full Instagram caption, Engagements, Likes, Comments, Sentiment, Media type, and filters by Tag, Sentiment, or Stories. Handle for accounts in Profile Analytics or Account Watchlist | 🔸 Partial (Some data only available to account in Profile Analytics or Watchlist) |
Influencers | Includes Follower Count, Avg Engagement, Impressions, Exposure, Bio, and filtering tools for specified accounts | 🔸 Partial Partial (Some data only available to account in Profile Analytics or Watchlist) |
Trending Topics | Displays Keywords and Hashtags gaining traction. Split into “Top” (most used) and “Rising” (terms gaining momentum) | ✅ Yes |
Sentiment | Breaks down all posts into Positive, Neutral, or Negative. Includes Sentiment Score, a Sentiment Timeline, top Keywords driving Sentiment by category, and Post. Account name available for those specified from Profile Analytics or Account Watchlist | 🔸 Partial Partial (Some data only available to account in Profile Analytics or Watchlist) |
Media Wall | A visual feed of Instagram Posts featuring Images or Videos for live sharing and embeddable on external sites | 🔸 Partial Partial (Some data only available to account in Profile Analytics or Watchlist) |
Tracker Settings | Customize what your tracker collects. Add Hashtags (up to 30 per authenticated account), apply Account filters, set Start/End Dates, and manage filters for Keywords from specific accounts. Option to collect from verified users. | ✅ Yes |
Notification Settings | Set real-time alerts based on post volume spikes, sentiment changes, or mentions by high-engagement users. You can also set thresholds to trigger notifications when a user with a minimum number of followers or likes mentions your tracked terms, or when post volume increases | ✅ Yes |
Historical Data | Request a Historical Report to access Instagram posts from before your tracker’s start date. Only available for top hashtag posts from the last 24 hours. For top keywords or @mention posts from the last 24 hours, accounts must be listed in Profile Analytics or Account Watchlist. | 🔸 Partial (Partial (Some data only available to account in Profile Analytics or Watchlist) |
Dashboard
Metric Group | What It Measures | Available to All Users |
Engagement Metrics | Total number of Posts and Engagements ( Likes + Comments (on posts and reels) + Replies + Taps + Exits (on Stories). Users, Reach, and Impressions available for accounts added to Profile Analytics or the Account Watchlist | 🔸 Partial (Some data only available to account in Profile Analytics or Watchlist) |
Timeline | Engagement volume over time. Viewable by Hour, Day, or Month | ✅ Yes |
Top Posts | Most engaging Instagram posts in your tracker, sortable by Most Engaging or Most Recent. Account handles available for accounts added to Profile Analytics or the Account Watchlist | 🔸 Partial (Some data only available to account in Profile Analytics or Watchlist) |
Influential Users | Accounts with the highest average Engagement or Post Frequency. Includes Follower Count and Number of Posts with your keyword. Available for accounts added to Profile Analytics or the Account Watchlist | 🔸 Partial (Some data only available to account in Profile Analytics or Watchlist) |
Sentiment | Real-time classification of tracked posts as Positive, Neutral, or Negative, plus overall Sentiment Score | ✅ Yes |
Related Topics | Top Hashtags and Keywords most frequently used alongside your tracked terms | ✅ Yes |
Share of Voice | Platform breakdown of post volume (Instagram will show as 100% for Instagram-only trackers) | ✅ Yes |
Posts
Metric | What It Measures | Available to All Users |
Engagements | Total interactions on the post (combined count of Likes and Comments) | ✅ Yes |
Likes | Number of Likes the post received | ✅ Yes |
Comments | Number of Comments on the post | ✅ Yes |
Views | Number of Views the post received | 🔸 Partial (if authenticated) |
Saves | Number of times the post was saved. Available on all posts, including Video, when the account is authenticated. | 🔸 Partial (if authenticated) |
Sentiment | Whether the post is Positive, Neutral, or Negative based on natural language analysis | ✅ Yes |
Username | The author of the post. Only available for accounts added to Profile Analytics or the Account Watchlist | ❌ No (Only accounts in Profile Analytics or Watchlist) |
Caption | Text or description included in the post | ✅ Yes |
Post Type | Whether the post is an Image, Video, or Carousel, or Story. IG Stories is an available Post type if the account is authenticated. Stories Video Views is available on Posts when account is authenticated/ Story thumbnails on the Posts page expire after 24 hours. | 🔸 Partial (if authenticated) |
Media Included | Includes if the post contains an Image, Carousel, and Reel | ✅ Yes |
Timestamp | Exact date and time the post was published | ✅ Yes |
Language | Detected language of the caption | ✅ Yes |
What else do you need to know about Instagram?
Instagram’s API includes important restrictions that impact what you can track—and how you set up your trackers.
With Instagram Listening, you can:
Track public hashtags across Instagram.
Track keywords and @mentions from accounts you add to your Account Watchlist or Profile Analytics.
See usernames, follower count, reach, and impressions for accounts added to your Watchlist or Profile Analytics.
Track up to 30 hashtags per authenticated account every 7 days—and increase hashtag capacity by adding more accounts.
But:
You can’t track general keywords or @mentions across all public posts—only hashtags.
To track keywords or @mentions, you must add the account to your Watchlist or Profile Analytics.
Private accounts can’t be tracked—their content won’t appear in search results or social listening tools.
To get full value, focus on selecting the right accounts for your Watchlist and managing your hashtag slots carefully.
TikTok Listening
Keyhole’s Social Listening tracks TikTok posts that include your specified hashtags, keywords, phrases, or @mentions. Tracking is limited to public accounts that meet TikTok’s engagement criteria—such as having an active following, consistent interactions, and regular viewer watch time.
You can also monitor posts from specific accounts by adding them to your Account Watchlist or Profile Analytics.
Sub-Pages
Sub-Page | What It Measures | Available to All Users |
Dashboard | High-level overview of Posts, Users, Engagements (Likes + Comments + Shares), Reach, Impressions, Timeline, Top Posts, Influential Users, Related Topics, Sentiment, Share of Voice, Gender | 🔸 Partial (Accounts that meet engagement criteria) |
Posts | Every TikTok post collected by your tracker, including video caption, Views, Engagements (Likes + Comments + Shares), Engagement Rate, Sentiment, Media, Timestamp, User name | 🔸 Partial (Accounts that meet engagement criteria) |
Influencers | Shows the most impactful TikTok accounts driving volume or engagement. Includes number of Posts, Followers, Avg Engagement, Impressions, Exposure, and Bio | 🔸 Partial (Accounts that meet engagement criteria) |
Trending Topics | Displays Keywords and Hashtags gaining traction. Split into “Top” (most used) and “Rising” (terms gaining momentum) | 🔸 Partial (Accounts that meet engagement criteria) |
Sentiment | Breaks down all posts into Positive, Neutral, or Negative. Includes Sentiment Score, Sentiment Timeline, and top Keywords driving Sentiment | 🔸 Partial (Accounts that meet engagement criteria) |
Media Wall | A visual feed of TikTok videos collected by your tracker, embeddable on external sites or displayed in real-time | 🔸 Partial (Accounts that meet engagement criteria) |
Tracker Settings | Customize tracked keywords, hashtags, @mentions, and accounts, apply Account filters, set Start/End Dates, and manage filters for Keywords from specific accounts. Option to collect from verified users | ✅ Yes |
Notification Settings | Set real-time alerts based on post volume spikes, sentiment changes, or mentions by high-engagement users. You can also set thresholds to trigger notifications when a user with a minimum number of followers mentions your tracked terms | ✅ Yes |
Historical Data | Historical backfill is not supported on TikTok | ❌ No |
Dashboard
Metric Group | What It Measures | Available to All Users |
Engagement Metrics | Total number of Posts, Users, Engagements (Likes + Comments + Shares), Reach and Impressions. Available for accounts that meet engagement criteria | 🔸 Partial (Accounts that meet engagement criteria) |
Timeline | Engagement and Impressions over time. Viewable by Hour, Day, or Month | 🔸 Partial (Accounts that meet engagement criteria) |
Top Posts | Most engaging TikTok videos in your tracker, sortable by Most Engaging or Most Recent | 🔸 Partial (Accounts that meet engagement criteria) |
Influential Users | Accounts with the highest Avg Engagement or Post Frequency. Includes User, Followers, and Number of Posts with your tracked term | 🔸 Partial (Accounts that meet engagement criteria) |
Sentiment | Real-time classification of tracked posts as Positive, Neutral, or Negative, plus overall Sentiment Score | 🔸 Partial (Accounts that meet engagement criteria) |
Related Topics | Top Hashtags and Keywords most frequently used alongside your tracked terms | 🔸 Partial (Accounts that meet engagement criteria) |
Share of Voice | Platform breakdown of post volume (TikTok will show as 100% for TikTok-only trackers) | 🔸 Partial (Accounts that meet engagement criteria) |
Gender | Estimated Male/Female distribution based on available public profile data | 🔸 Partial (Accounts that meet engagement criteria) |
Posts
Metric | What It Measures | Available to All Users |
Engagements | Total interactions on the post ((Likes + Comments + Shares) | ✅ Yes |
Likes | Number of Likes the post received | ✅ Yes |
Comments | Number of Comments on the post | ✅ Yes |
Shares | Number of times the post was shared | ✅ Yes |
Views | Number of Views the post received | ✅ Yes |
Engagement Rate | Percentage of viewers who interacted with the post | ✅ Yes |
Sentiment | Whether the post is Positive, Neutral, or Negative based on natural language analysis | ✅ Yes |
Username | The author of the post | ✅ Yes |
Caption | Text or description included in the post | *️⃣ Only if available |
Timestamp | Exact date and time the post was published | ✅ Yes |
Language | Detected language of the caption | ✅ Yes |
What else do you need to know about TikTok?
TikTok’s API has unique limitations, so it’s important to set up your tracker carefully.
With TikTok Listening, you can:
Track public posts using hashtags, keywords, phrases, or @mentions.
Monitor specific influencers or brands by adding them to your Account Watchlist.
Access post-level metrics like views, likes, comments, shares, and engagement rate.
View usernames and post content for all collected posts.
But:
TikTok only collects posts from public accounts that meet engagement eligibility criteria (active followers, regular interactions, consistent viewer watch time).
Historical backfill is not supported—data is only available from the last 24 hours when your tracker is created.
Each tracker pulls a sample of up to 90 posts every 6 hours, which means high-volume or low-engagement topics may miss some posts.
Some metrics (like views or engagement rate) may only appear once TikTok refreshes and the account meets eligibility criteria.
To get the most out of TikTok Listening, focus on tracking high-engagement accounts and specifying accounts from your Account Watchlist or Profile Analytics—so you maximize coverage despite TikTok’s engagement criteria.
Facebook Listening
Keyhole’s Social Listening tracks posts from specified public Facebook Pages that you add to your Account Watchlist or Profile Analytics.
You can monitor posts that include your tracked hashtags, keywords, or phrases, and access metrics like engagement, reach, impressions, and sentiment.
Tracking is limited to the Pages you specify—Keyhole cannot monitor personal profiles, private groups, or scan all public posts for general keywords.
Authentication of at least one Facebook account is required to track posts from specified Pages.
Sub-Pages
Sub-Page | What It Measures | Available to All Users |
Dashboard | High-level overview of Posts, Users, Engagements, Reach, Impressions, Timeline, Top Posts, Related Topics, Sentiment, Share of Voice, Location, Gender, and Most Linked Websites | 🔸 Partial (Specified accounts in Profile Analytics or Watchlist) |
Posts | Every Facebook post collected by your tracker, including video/post caption, Engagement, Sentiment, Likes, Comments, Shares, Country, and Timestamp. User name not visible | 🔸 Partial (Specified accounts in Profile Analytics or Watchlist) |
Influencers | Shows the most impactful Facebook accounts driving volume or engagement | 🔸 Partial (Specified accounts in Profile Analytics or Watchlist) |
Trending Topics | Displays Keywords and Hashtags gaining traction. Split into “Top” (most used) and “Rising” (terms gaining momentum) | 🔸 Partial (Specified accounts in Profile Analytics or Watchlist) |
Sentiment | Breaks down all posts into Positive, Neutral, or Negative. Includes Sentiment Score, Sentiment Timeline, and top Keywords driving Sentiment | 🔸 Partial (Specified accounts in Profile Analytics or Watchlist) |
Media Wall | A visual feed of Facebook posts featuring Images or Videos, embeddable on external sites or displayed in real-time. Moderation not available | 🔸 Partial (Specified accounts in Profile Analytics or Watchlist) |
Historical Data | Backfill up to 90 days of posts for specified accounts from Account Watchlist | 🔸 Partial (Specified accounts in Profile Analytics or Watchlist) |
Dashboard
Metric Group | What It Measures | Available to All Users |
Engagement Metrics | Total number of Posts, Users, Engagements (Likes + Comments + Shares), Reach, and Impressions | 🔸 Partial (Specified accounts in Profile Analytics or Watchlist) |
Timeline | Engagement and Impressions over time. Viewable by Hour, Day, or Month | 🔸 Partial (Specified accounts in Profile Analytics or Watchlist) |
Top Posts | Most engaging Facebook posts in your tracker, sortable by Most Engaging or Most Recent | 🔸 Partial (Specified accounts in Profile Analytics or Watchlist) |
Sentiment | Real-time classification of tracked posts as Positive, Neutral, or Negative, plus overall Sentiment Score | 🔸 Partial (Specified accounts in Profile Analytics or Watchlist) |
Related Topics | Top Hashtags and Keywords most frequently used alongside your tracked terms | 🔸 Partial (Specified accounts in Profile Analytics or Watchlist) |
Share of Voice | Platform breakdown of post volume (Facebook will show as 100% for Facebook-only trackers) | 🔸 Partial (Specified accounts in Profile Analytics or Watchlist) |
Location | Geographic breakdown of where posts originated, available by country and U.S. state when data is present | 🔸 Partial (Specified accounts in Profile Analytics or Watchlist) |
Gender | Estimated Male/Female distribution based on available public profile data | 🔸 Partial (Specified accounts in Profile Analytics or Watchlist) |
Top Linkedin Website | Most frequently linked URLs and domains in your tracked Facebook posts | 🔸 Partial (Specified accounts in Profile Analytics or Watchlist) |
Posts
Metric | What It Measures | Available to All Users |
Engagements | Total interactions on the post ((Likes + Comments + Shares) | ✅ Yes |
Likes | Number of Likes the post received | ✅ Yes |
Comments | Number of Comments on the post | ✅ Yes |
Shares | Number of times the post was shared | ❌ No (if authenticated) |
Sentiment | Whether the post is Positive, Neutral, or Negative based on natural language analysis | ✅ Yes |
Caption | Text or description included in the post | ✅ Yes |
Post Type | Detects if the post is a Video, Image, or Caption-only post | ✅ Yes |
Media Included | Includes if the post contains an Image or Video | ✅ Yes |
Timestamp | Exact date and time the post was published | ✅ Yes |
Country | Country associated with the post, if available | ✅ Yes |
Language | Detected language of the caption | ✅ Yes |
What else do you need to know about Facebook?
Facebook Listening works differently from other platforms—and setup matters.
With Facebook Listening, you can:
Track public posts from specified Facebook Pages you add to your Watchlist or Profile Analytics.
Monitor hashtags and keywords used by those Pages.
See post-level metrics like likes, comments, shares, and reach for tracked Pages.
But:
General keyword tracking across all public posts isn’t supported.
You can’t track posts from personal profiles, private groups, or public Pages you haven’t specified.
You must authenticate at least one Facebook account—your own or an influencer’s—to enable Facebook Listening.
To get the most out of Facebook Listening, focus on specifying Pages most relevant to your brand or campaign.
YouTube Listening
Keyhole’s Social Listening tracks public YouTube posts and video metrics from specified channels that you add to your Account Watchlist or Profile Analytics.
You can monitor videos that mention your tracked keywords, hashtags, or phrases and capture key metrics like views, likes, comments, reach, and impressions.
Tracking is limited to the channels you specify—broad keyword scanning across all of YouTube is not supported.
Sub-Pages
Sub-Page | What It Measures | Available to All Users |
Dashboard | High-level overview of Posts, Users, Engagements (Likes + Comments), Reach, Impressions, Timeline, Top Posts, Influential Users, Related Topics, and Most Linked Websites | 🔸 Partial (Specified accounts in Profile Analytics or Watchlist) |
Posts | Every YouTube video collected by your tracker, including video caption, Views, Likes, Comments, User Name, and Timestamp | 🔸 Partial (Specified accounts in Profile Analytics or Watchlist) |
Influencers | Shows the most impactful YouTube channels driving volume or engagement. Includes Username, Number of Posts, Avg Engagement, Followers, Impressions, Exposure, and Bio | 🔸 Partial (Specified accounts in Profile Analytics or Watchlist) |
Trending Topics | Displays Keywords and Hashtags gaining traction. Split into “Top” (most used) and “Rising” (terms gaining momentum) | 🔸 Partial (Specified accounts in Profile Analytics or Watchlist) |
Media Wall | A visual feed of YouTube videos collected by your tracker, embeddable on external sites or displayed in real-time | 🔸 Partial (Specified accounts in Profile Analytics or Watchlist) |
Tracker Settings | Customize tracked keywords, hashtags, @mentions, and accounts, apply Account filters, set Start/End Dates, and manage filters for Keywords from specific accounts | 🔸 Partial (Specified accounts in Profile Analytics or Watchlist |
Notification Settings | Set real-time alerts based on post volume spikes, Sentiment changes, or mentions by high-engagement or Verified Accounts | 🔸 Partial (Specified accounts in Profile Analytics or Watchlist |
Historical Data | Available only for channels listed in your Profile Analytics or Account Watchlist from the past 30 days | 🔸 Partial (Specified accounts in Profile Analytics or Watchlist) |
Dashboard
Metric Group | What It Measures | Available to All Users |
Engagement Metrics | Total number of Posts, Users, Engagements (Likes + Comments), Reach, and Impressions | 🔸 Partial (Specified accounts in Profile Analytics or Watchlist) |
Timeline | Engagements or Impressions over time. Viewable by Hour, Day, or Month | 🔸 Partial (Specified accounts in Profile Analytics or Watchlist) |
Top Posts | Most engaging YouTube videos in your tracker, sortable by Most Engaging or Most Recent | 🔸 Partial (Specified accounts in Profile Analytics or Watchlist) |
Most Influential Users | YouTube channels with the highest engagement. Includes Channel Name and Follower Count (when available) | 🔸 Partial (Specified accounts in Profile Analytics or Watchlist) |
Related Topics | Top Hashtags/Tags and Keywords most frequently used alongside your tracked terms | 🔸 Partial (Specified accounts in Profile Analytics or Watchlist) |
Most Linked Website | Most frequently linked URLs and domains in your tracked Facebook posts | 🔸 Partial (Specified accounts in Profile Analytics or Watchlist) |
Posts
Metric | What It Measures | Available to All Users |
Likes | Number of Likes the video received | ✅ Yes |
Comments | Number of Comments on the video | ✅ Yes |
Views | Number of times the video was viewed | ✅ Yes |
Username | The author of the post | ✅ Yes |
Caption | Text or description included in the post | ✅ Yes |
Media Included | Captures the video itself | ✅ Yes |
Timestamp | Exact date and time the post was published | ✅ Yes |
Language | Detected language of the video description or caption | ✅ Yes |
What else do you need to know about YouTube?
YouTube Listening gives you visibility into specific channels—but it’s not full platform monitoring.
With YouTube Listening, you can:
Track videos from channels you specify, including views, likes, comments, and engagement metrics.
Surface top-performing content around your tracked keywords or hashtags.
Monitor priority channels by adding them to your Account Watchlist or Profile Analytics.
But:
You can’t track keywords across all of YouTube—only from channels you've specified.
Posts, views, and engagement metrics are only captured from channels in your Watchlist or Profile Analytics.
Channels must be public to be tracked.
For the best results, focus on tracking the channels most relevant to your brand, industry, or campaigns.
News, Blogs, and Forums
Keyhole’s Social Listening tracks mentions, keywords, and phrases across publicly available news articles, blog posts, and forum discussions.
You can monitor public content using specific keywords or phrases and capture metrics like sentiment, related topics, and top websites.
Tracking is limited to publicly available sources—private sites, paywalled articles, or subscription-based content cannot be captured. Data availability may vary depending on the source and regional policies.
Sub-Pages
Sub-Page | What It Measures | Available to All Users |
Dashboard | High-level overview of Posts, Users, Timeline, Top Posts, Influential Users, Related Topics, Top Websites, Sentiment, Share of Voice, Location, Gender, and Most Linked Websites | ✅ Yes |
Posts | Every article collected by your tracker, including video caption, Domain Rank, Country, and Sentiment | ✅ Yes |
Influencers | Shows the most impactful Sites driving volume or engagement. Includes User, Number of Posts, Domain Rank, and Bio | ✅ Yes |
Tracker Settings | Customize your tracker: add tracked domains, restrict to specific domains, or ignore posts from specific social accounts or domains | ✅ Yes |
Notification Settings | Set real-time alerts based on post volume spikes, sentiment changes, or mentions by high-engagement users | ✅ Yes |
Dashboard
Metric Group | What It Measures | Available to All Users |
Engagement Metrics | Total number of Posts and Users | ✅ Yes |
Timeline | Post volume over time. Viewable by Hour, Day, or Month | ✅ Yes |
Top Posts | Most engaging articles or posts in your tracker, sortable by Most Engaging or Most Recent | ✅ Yes |
Influential Users | Sites or users posting most frequently or generating the highest engagement. Includes Domain Rank and number of Posts | ✅ Yes |
Related Topics | Top Keywords and Hashtags most frequently used alongside your tracked terms | ✅ Yes |
Top Websites That Mention This Term | Most frequently linking domains appearing in tracked articles/posts | ✅ Yes |
Sentiment | Real-time classification of tracked posts as Positive, Neutral, or Negative, plus overall Sentiment Score | ✅ Yes |
Share of Voice | Platform breakdown of post volume (News, Blogs, Forums) | ✅ Yes |
Location | Geographic breakdown of where posts originated, available by country and U.S. state | ✅ Yes |
Gender | Estimated Male/Female distribution based on available public profile data if available | ✅ Yes |
Most Linked Website | Most frequently linked URLs or domains within tracked content (for News only and Forums) | ✅ Yes |
Posts
Metric | What It Measures | Available to All Users |
Sentiment | Whether the article or post is classified as Positive, Neutral, or Negative based on natural language analysis | ✅ Yes |
Domain Rank | Ranking of the website where the article or post was published | ✅ Yes |
Username | The author or posting entity, if available (typically website domain or forum username) | ✅ Yes |
Caption | Text or description included in the post | ✅ Yes |
Timestamp | Exact date and time the article or post was published | ✅ Yes |
Country | Country associated with the post, if available | ✅ Yes |
Language | Detected language of the article or post | ✅ Yes |
What else do you need to know about News, Blogs, and Forums?
Keyhole lets you extend your listening beyond social media—capturing conversations across news sites, blogs, and public forums.
With News, Blogs, and Forums Listening, you can:
Monitor articles, blog posts, and forum discussions that mention your keywords.
Track domain authority (Domain Rank) to assess the credibility of sources.
Analyze sentiment trends across written content, not just social media.
Identify the websites and platforms driving the most mentions.
But:
Private, paywalled, and subscription-based content cannot be tracked.
Data availability varies depending on the source and regional access.
Country information is only available when provided by the source.
To get the most value, focus your trackers on high-authority news outlets, major blogs, and active forums where your audience or industry discussions are happening.
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