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Profile Analytics Dashboard

Track how an account is performing—see audience growth, engagement, top posts, and more.

Julie Bevacqua avatar
Written by Julie Bevacqua
Updated this week

In this article

Learn how to use the Profile Analytics Dashboard to measure account performance, including how to:

  • View total followers, following, posts, and average engagement per post

  • Track engagement rate, reach, impressions, and follower growth over time

  • Use the Profile Timeline to compare posting frequency and engagement

  • Identify top-performing posts by engagement, reach, and format

  • Compare content types to see which formats perform best

  • Export or share your dashboard for reporting

Overview

The Profile Analytics Dashboard gives you a complete view of how your social accounts are performing. Each section answers different questions about your content and audience, from basic follower counts to detailed engagement patterns.

Why Authenticate?

Some data is public. Most of the good stuff isn’t.

Without authentication, you’ll see basic metrics—follower count, number of posts, and likes/comments on public posts.

With authentication, you unlock the full picture:

  • Reach and impressions

  • Engagement rate

  • Stories and Reels metrics

  • Audience demographics (age, gender, location)

🔐 For LinkedIn, no data is available without authentication.

The more profiles you authenticate, the deeper your insights.

See What You Unlock


Includes platform-by-platform metrics and authentication requirements.


Account Overview

The top section displays your account's core metrics—the foundational numbers that provide context for all other analytics.

Total Followers or Subscribers

Your current audience size. This number directly impacts your potential reach for any content you publish.

Total Following

How many accounts you follow. Appears on X and Instagram only.

Total Posts/Videos

Lifetime content published on this account. Higher numbers indicate more established accounts with longer posting histories.

Platform-specific Metrics

Additional totals like Total Likes (TikTok), Total Views (YouTube), and Page Likes (Facebook) reflect platform-specific engagement patterns.

🔐 Platform Availability

These metrics are available without authentication on X, Instagram, TikTok, and YouTube. For LinkedIn, authentication is required. On Facebook, only Page Likes are shown.

Key insights to look for

  • High follower-to-following ratio: Can indicate stronger authority or influence especially on platforms like X and Instagram.

  • Low total post volume: May limit your ability to spot performance trends or compare engagement over time.

  • Flat follower count despite high activity: May suggest your content isn’t reaching new audiences.

  • Platform-specific differences: Higher totals on one platform may show where your baseline traction is strongest.


Engagement Metrics

This section shows how your content performed during the time period you selected, focusing on how people interacted with your posts.

Posts / Tweets/ Videos This Period

Number of posts published during your selected timeframe. This becomes the denominator for calculating average performance metrics.

Engagements This Period

Total interactions across all posts—likes, comments, shares, saves, and any other platform-specific actions. For authenticated accounts, Keyhole captures all available interaction types and sums them.

Average Engagements Per Post / Tweet

Total engagements divided by total number of posts published during the period. This metric highlights content consistency and whether your posting frequency affects individual post performance.

Impressions

Total number of times your content was viewed. If someone sees a post three times, that counts as three impressions—but only one reach.

Engagement Rate

Total engagements divided by total reach for the selected period. This shows what portion of people who saw your content actually engaged with it—useful for comparing performance regardless of audience size.

Follower Growth Rate

Percentage change in followers during the selected time period. Calculated by taking the difference between your ending and starting follower counts, then dividing by your starting count. This normalizes the metric so it's comparable across accounts of any size.

Some metrics are only available on certain platforms:

  • Views – TikTok and YouTube

  • Avg Likes Per Post – X (Twitter)

  • Avg Retweets Per Post – X (Twitter)

  • Likes and Comments – YouTube

  • Likes Growth Rate – Facebook only

  • Percentage change in Page Likes during the selected period

  • Reach Per Post – Instagram and Facebook only

Key insights to look for

  • High engagement, low reach: A small number of users are highly engaged—this often means limited distribution or concentrated interest.

  • Drop in average engagement per post: A sudden decline may reflect changes in timing, format, or content type.

  • Impressions much higher than reach: The same users are seeing your posts repeatedly—this could mean limited audience size or repeated exposure.

  • Growing followers, flat engagement: If your audience is increasing but interaction isn’t, your content may not be connecting with new viewers.

🔐 Platform Availability

Some metrics are available without authentication, while others require it depending on the platform:

  • X (Twitter): Follower growth and average engagements per post require authentication

  • Instagram and Facebook: Reach, impressions, engagement rate, and likes growth (Facebook) require authentication

  • TikTok and YouTube: Most metrics are available without authentication

  • LinkedIn: All metrics require authentication


Profile Timeline

This interactive chart shows your posting activity and engagement trends over time. You can switch between daily, weekly, or monthly views to explore patterns in how often you post and how your audience responds.

  • Orange bars show how many posts you published each time period

  • Red line shows the selected metrics (e.g., Engagements, Reach, or Engagement Rate)

Key insights to look for

  • Spikes in engagement: Look for posts published at those times—patterns in format or timing may reveal what’s working.

  • Steady posting, flat response: Consistent activity with low engagement may mean your current strategy needs a refresh.

  • Recurring peaks on specific days: Patterns in day-of-week performance can help define your ideal publishing window.

🔐 Platform Availability

Engagements and Engagement Rate require authentication on X, Instagram, and Facebook. TikTok data is available without authentication. YouTube does not support Engagement or Engagement Rate.


Top Posts by Engagement

A ranked list of your highest-performing content, showing detailed metrics for each post to help you understand what resonates most with your audience.

Information displayed:

  • Content preview with format (Image, Carousel, Video)

  • Engagements by post

  • Impressions (when available)

  • Engagement Rate as a percentage of reach

  • Reach showing unique accounts that saw the post (when available)

  • Views – TikTok and YouTube only

  • Date the post was published

Key insights to look for

  • Consistent format performance: If certain formats (like video or carousel) always rank high, that’s a signal to prioritize them.

  • Outlier posts: A one-off post with outsized engagement may reveal a theme or style worth repeating.

  • Engagement type breakdowns: If posts get mostly likes vs. comments or shares, it can show the depth of audience interaction.

🔐 Platform Availability

  • X (Twitter), Instagram, Facebook: Engagements are available without authentication. Engagement Rate requires authentication.

  • Facebook only: Reach is available with authentication

  • TikTok: Engagement and view metrics are available without authentication

  • YouTube: Engagement and reach metrics are not available

  • LinkedIn: All metrics require authentication


Follower Growth

A simple line chart showing how your audience size changes over time. Use it to spot growth trends and understand how your content or campaigns may be impacting follower count.

  • Y-axis displays follower or subscriber count

  • X-axis reflects your selected time range

  • The line highlights trends: growth, decline, or periods of stability

Key insights to look for

  • Sharp growth periods: Often tied to specific events like mentions, campaigns, or viral posts.

  • Flat or declining growth: A lack of new followers over time shows your account isn’t expanding its audience.

  • Follower drops after campaigns: May reflect audience cleanup—such as bots being removed or temporary interest falling off.

🔐 Platform Availability

Available on X, Instagram, TikTok, YouTube, and Facebook (showing Page Likes and Net Change in Page Like Count) without authentication.


Content Insights

This section compares what you post most often with what drives the highest engagement—giving you a clear view of how to align your content strategy with audience preferences.

Most Frequent Post Types

Pie chart showing the breakdown of your content formats—such as images, videos, carousels, etc. On X, this includes Tweet types: original Tweets, Replies, Retweets, and Quotes.

Most Engaging Post Types

A bar chart showing the average engagement per post for each content type.

Media Type Insights (X only)

If you're analyzing an X (Twitter) profile, you'll also see charts showing:

  • Most Frequent Media Types – how often you post links, text, or combinations

  • Most Engaging Media Types – average engagement per media type

Key insights to look for

  • Frequent formats with low performance: If your most common content type gets the lowest engagement, consider adjusting your format mix.

  • Rarely used formats with high engagement: Formats you post less often may be outperforming others—watch for underused opportunities.

  • Platform-specific differences: Engagement patterns may vary by platform—for example, Reels on Instagram or Quote Tweets on X.

  • Consistently strong performers: If one format drives higher engagement across time, it may be worth increasing its share of your content mix.

🔐 Platform Availability

  • Available for X, Instagram, Facebook, and TikTok

  • Media type charts are only shown for X

  • YouTube is not included in this section

  • LinkedIn requires authentication


Dashboard Controls and Features

Export your data

Download your dashboard in PDF, Excel, or Google Sheets format for use in reports, presentations, or deeper analysis outside Keyhole.

Share your dashboard

Create a public, read-only link to share your dashboard with clients, teammates, or stakeholders—no Keyhole login required.

Compare time periods

Use the Compare To feature to benchmark current performance against a previous period. This helps you track progress and spot trends over time.

Set your date range

Adjust the date range to focus on a specific campaign, season, or custom time period. All sections of the dashboard will update automatically when you change the dates.


Get Help

For additional support, click the chat icon in the bottom right-hand corner and select I'm an existing customer and need support.

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