Keyhole’s Profile Analytics gives you access to in-depth data across major social platforms, helping you track performance, understand your audience, and refine your content strategy. But what you can see—and whether you need to authenticate your account—varies by channel.
This guide breaks down the available metrics across X/Twitter, Instagram, Facebook, TikTok, LinkedIn, and YouTube including:
What’s visible by default
What unlocks with authentication
How each platform’s Dashboard, Posts, and Sub-Pages are structured in Keyhole
We’ve outlined everything in a consistent format so you can quickly compare platforms, understand your data access, and make the most of Keyhole’s analytics—no guesswork required.
X/Twitter Analytics
Keyhole offers X/Twitter analytics to help you track tweet performance, audience engagement, and account growth. You’ll get access to core metrics like likes, retweets, replies, and impressions without authentication.
However, to unlock the full picture—including Engagement Rate, Avg Engagements per Tweet, Follower Growth Rate, and Mentions—you’ll need to authenticate your account.
Sub-Pages
Sub-Page | What It Measures | Available to All Users |
Dashboard | Overview of Account Activity, Engagement Metrics, Profile Timeline, Top Posts by Engagement, Follower Growth, Content Activity | Yes |
Optimization | Insights including Optimal Post Time, Best Times to Post, Optimal Post Length, Top Hashtags by Engagements, Optimal # of Hashtags, Average Engagements by Day | Yes |
Tweets | Detailed breakdown of tweets, including Engagements, Impressions, Engagement Rate, Likes | Yes |
Tag Performance | Tracks tags to identify top-performing content, including Top Posts by Engagements and the impact of Total, Likes, Retweets over time (Engagements, Impressions, and Engagement Rate over time require authentication) | 🔒 Partial (some metrics require authentication) |
Mentions | Tracks when your account is mentioned in tweets, including Likes and Retweets on those mentions | 🔒 No (requires Authentication) |
Follower Insights | Displays follower trends, including Location, Top Countries, Follower Gender, Interactions by Gender, Top Keywords from Follower Bios, Audience by Follower Count | Yes |
Follower List | Shows a list of Followers with engagement details, including Interactions, Average Engagement Rate, Followers, Following,, Bio | Yes |
Notification Settings | Allows users to set alerts for key engagement and performance updates | Yes |
Dashboard
Metric Group | What It Measures | Available to All Users |
Account Overview | Total Followers, Total Following, Total Tweets | Yes |
Engagement Metrics | Tweets This Period, Engagements This Period, Avg Likes Per Post, Avg Retweets Per Post, Impressions, Engagement Rate (Avg Engagements per Tweet, Impressions, Engagement Rate, Follower Growth Rate require authentication) | 🔒 Partial (some metrics require authentication) |
Profile Timeline | Total, Likes, Retweets (Engagement, Impressions, Engagement Rate require authentication) | 🔒 Partial (some metrics require authentication) |
Top Posts by Engagement | Engagements, Impressions,Date (Engagement Rate requires authentication) | 🔒 Partial (some metrics require authentication) |
Follower Growth | Follower Count, Net Change in Followers | Yes |
Content Insights | Most Frequent Post Types, Most Frequent Media Types, Most Engaging Post Types, Most Engaging Media Types | Yes |
Posts/Tweets
Metric | What It Measures | Available to All Users |
Engagements | Total interactions (likes, retweets, replies) on a tweet | Yes |
Impressions | Number of times the tweet was seen | Yes |
Engagement Rate | Percentage of impressions that resulted in an engagement | Yes |
Comments (Number) | The number of comments on a post | Yes (only if comments exist) |
Shares/Retweets | Number of times the post was reweeted | Yes |
Likes | Number of likes the tweet received | Yes |
NOTE: The Video Views metric will only appear once at least one view has occurred on the post.
Why Authenticate Your X/Twitter Account?
Authentication unlocks the missing context behind your performance. While basic tweet metrics are available without connecting your account, key engagement insights and brand visibility are limited.
With authentication, you can:
Track brand mentions – See when your account is referenced in tweets, even outside replies or tags.
Complete the picture – Access Engagement Rate, Follower Growth Rate, and other metrics that help you evaluate overall performance.
Unlock trends – Fill in missing data on the Dashboard, Profile Timeline, and Tag Performance to better understand what’s working.
Without authentication, tweet-level data is available—but your broader engagement story remains incomplete.
Instagram Analytics
Keyhole offers Instagram analytics to help you track post performance, audience engagement, and follower trends. You’ll get access to basic post-level metrics—likes, comments, total engagements, and boosted vs. organic breakdowns—without authentication.
To access additional insights—including Reach, Impressions, Engagement Rate, and Saves on posts, plus key Dashboard metrics, Mentions, Stories, and Follower Insights—you’ll need to authenticate your account.
Sub-Pages
Sub-Page | What It Measures | Available to All Users |
Dashboard | Overview of Account Activity, Engagement Metrics, Profile Timeline, Top Posts by Engagement, Follower Growth, Content Activity (Reach Per Post, Impressions, Engagement Rate, Follower Growth Rate require authentication) | 🔒 Partial (some metrics require authentication) |
Optimization | Insights including Optimal Post Time, Best Times to Post, Optimal Post Length, Top Hashtags by Engagement, Optimal # of Hashtags, Average Engagements by Day | Yes |
Posts | Detailed breakdown of posts, including Engagements (Boosted and Organic), Likes, Comments (Reach, Impressions, Engagement Rate, and Saves require authentication) | 🔒 Partial (some metrics require authentication) |
Tag Performance | Tracks tags to identify top-performing content, including Top Posts by Engagement and impact on Engagements, Reach, Date (Engagement Rate requires authentication) | 🔒 Partial (some metrics require authentication) |
Mentions | Tracks when your account is mentioned in posts, including Likes and Comments on those mentions | 🔒 No (requires authentication) |
Stories | Tracks Story Performance, including Views, Engagement, and Retention | 🔒 No (requires authentication) |
Follower Insights | Displays follower trends, including Location, Top Countries, Gender, Age | 🔒 No (requires authentication) |
Notification Settings | Allows users to set alerts for key engagement and performance updates | Yes |
Dashboard
Metric Group | What It Measures | Available to All Users |
Account Overview | Total Followers, Total Following, Total Posts | Yes |
Engagement Metrics | Posts This Period, Engagements This Period, Avg Engagements Per Post (Reach Per Post, Impressions, Engagement Rate, Follower Growth Rate require authentication) | 🔒 Partial (some metrics require authentication) |
Profile Timeline | Total, Likes, Comments (Engagements, Reach and Engagement Rate require authentication) | 🔒 Partial (some metrics require authentication) |
Top Posts by Engagement | Engagements, Reach, Date (Engagement Rate requires authentication) | 🔒 Partial (some metrics require authentication) |
Follower Growth | Follower Count, Net Change in Followers | Yes |
Content Insights | Most Frequent Post Types, Most Engaging Post Types | Yes |
Posts
Metric | What It Measures | Available to All Users |
Engagements | Total interactions (likes, comments, saves) on a post | Yes |
Boosted Engagements | Percentage of engagements from paid promotion vs. organic reach | Yes |
Organic Engagements | Percentage of engagements from organic (non-paid) activity | Yes |
Reach | Number of unique accounts that saw the post | 🔒 No (requires authentication) |
Impressions | Total number of times the post was viewed | 🔒 No (requires authentication) |
Engagement Rate | Percentage of impressions that resulted in engagement | 🔒 No (requires authentication) |
Likes | Number of likes the post received | Yes |
Saves | Number of times the post was saved | 🔒 No (requires authentication) |
Comments (Number) | Total number of comments on the post | Yes |
Comments (Replies) | The actual comment relies | 🔒 No (requires authentication and only if comments exist) |
NOTE: Carousel posts do not display engagement metrics broken down between boosted and organic in Keyhole. The Saves metric will only appear if the post has been saved at least once.
Why Authenticate Your Instagram Account?
Most Instagram analytics in Keyhole are available without authentication, but several important features require it to give you a complete view of performance and audience behavior.
With authentication, you can:
Track brand mentions – See when your account is mentioned in posts or comments.
Analyze Stories – View Story performance, engagement, and retention.
Access follower insights – Unlock audience demographics like location, age, and gender.
Unlock visibility metrics on the Dashboard – Reach per Post, Impressions, Engagement Rate, and Follower Growth Rate.
Access deeper post-level data – Reach, Impressions, Engagement Rate, and Saves.
Everything else—likes, comments, total engagements, and boosted vs. organic performance—is available without authentication.
Facebook Analytics
Keyhole offers Facebook analytics to help you track post performance, engagement trends, and page growth. You’ll get access to core metrics like likes, comments, shares, and total engagements without authentication.
However, to unlock deeper insights—such as Reach, Impressions, and Engagement Rate on posts and dashboards, as well as Mentions—you’ll need to authenticate your account.
Sub-Pages
Sub-Page | What It Measures | Available to All Users |
Dashboard | Overview of Engagement Metrics, Profile Timeline, Top Posts by Engagements, Page Likes Growth, Content Activity (Reach, Impressions, Engagement Rate, Likes Growth Rate require authentication) | 🔒 Partial (some metrics require authentication) |
Optimization | Insights including Optimal Post Time, Best Times to Post, Optimal Post Length, Top Hashtags by Engagement, Optimal # of Hashtags, Average Engagements by Day | Yes |
Posts | Detailed breakdown of posts, including Engagements, Likes, Comments, Shares (Reach, Impressions, and Engagement Rate require authentication) | 🔒 Partial (some metrics require authentication) |
Tag Performance | Tracks tags to identify top-performing content, including Top Posts by Engagement and impact on Engagements (Reach and Engagement Rate require authentication) | 🔒 Partial (some metrics require authentication) |
Mentions | Tracks when your account is mentioned in posts, including Likes and Comments on those mentions | 🔒 No - Requires Authentication |
Notification Settings | Allows users to set alerts for key engagement and performance updates | Yes |
Dashboard
Metric Group | What It Measures | Available to All Users |
Engagement Metrics | Page Likes, Posts This Period, Engagements This Period, Avg Engagements per Post (Reach, Impressions, Engagement Rate, Likes Growth Rate require authentication) | 🔒 Partial (some metrics require authentication) |
Profile Timeline | Total, Likes, Comments, Shares (Engagements, Reach, Engagement Rate require authentication) | 🔒 Partial (some metrics require authentication) |
Top Posts by Engagement | Engagements, Reach, Date (Engagement Rate requires authentication) | 🔒 Partial (some metrics require authentication) |
Page Likes Growth | Page Like Count, Net Change | Yes |
Content Insights | Most Frequent Post Types, Most Engaging Post Types | Yes |
Posts
Metric | What It Measures | Available to All Users |
Engagements | Total interactions (likes, comments, shares) on a post | Yes |
Reach | Number of unique accounts that saw the post | 🔒 No (requires Authentication) |
Impressions | Total number of times the post was viewed | 🔒 No (requires Authentication) |
Engagement Rate | Percentage of impressions that resulted in engagement | 🔒 No (requires Authentication) |
Likes | Number of likes the post received | Yes |
Comments (Number) | Total number of comments on the post | Yes (only if comments exist) |
Comments (Replies) | The actual replies on a post | 🔒 No (requires Authentication and only if comments exist) |
Shares | Number of times the post was shared | Yes |
NOTE: The Likes metric will only appear if the post has received at least one like. The Comments/Replies metric will only appear if a comment or reply was left on the post.
Why Authenticate Your Facebook Account?
With authentication, you can:
Track brand mentions – See when your page is mentioned in public posts, even if not tagged.
Unlock visibility metrics on the Dashboard – Reach, Impressions, Engagement Rate, and Likes Growth Rate.
Access deeper post-level data – Reach, Impressions, and Engagement Rate on individual posts and sub-pages.
Everything else—likes, comments, shares, and basic content metrics—is available without authentication.
TikTok Analytics
Keyhole provides TikTok analytics to help you track video performance, audience engagement, and follower growth. All TikTok data in Keyhole is available without authentication, and connecting your account does not unlock additional metrics.
You’ll have full access to video-level metrics, dashboard insights, optimization tools, and audience trends—whether your account is authenticated or not.
Sub-Pages
Sub-Page | What It Measures | Available to All Users |
Dashboard | Overview of Account Activity, Engagement Metrics, Profile Timeline, Top Videos by Views, Follower Growth | Yes |
Optimization | Insights including Optimal Post Time, Best Times to Post, Optimal Post Length, Top Hashtags by Engagement, Optimal # of Hashtags, Average Engagements by Day | Yes |
Videos | Detailed breakdown of posts, including Views, Engagements, Engagement Rate, Likes, Comments, Shares, Saves, Duration, Music | Yes |
Tag Performance | Tracks tags to identify top-performing content, including Top Videos by Views and impact on Views, Engagements, Engagement Rate over time | Yes |
Notification Settings | Allows users to set alerts for key engagement and performance updates | Yes |
Dashboard
Metric Group | What It Measures | Available to All Users |
Account Overview | Total Followers, Total Following, Total Videos, Total Likes | Yes |
Engagement Metrics | Videos This Period, Views, Engagements This Period, Average Engagements Per Video, Engagement Rate | Yes |
Profile Timeline | Views, Engagement, Engagement Rate | Yes |
Top Videos by Views | Views, Engagement, Engagement Rate | Yes |
Follower Growth | Follower Count, Net Change in Followers | Yes |
Posts/Videos
Metric | What It Measures | Available to All Users |
Engagements | Total interactions on a video, including likes, comments, shares, and saves | Yes |
Engagement Rate | Percentage of viewers who engaged with a video | Yes |
Views | Total number of times the video was watched | Yes |
Likes | Number of likes the video received | Yes |
Comments | Total number of comments on the video | Yes |
Shares | Number of times the video was shared | Yes |
Saves | Number of times users saved the video | Yes |
Duration | Length of the video in seconds | Yes |
Music | The audio or music track used in the video | Yes |
NOTE: The Saves metric will only appear if the post has been saved at least once. The Comments/Replies metric will only appear if a comment or reply was left on the post.
Why Authenticate Your TikTok account?
You don’t need to authenticate your TikTok account to use Keyhole. All available analytics—including Views, Engagement Rate, Likes, Comments, Shares, Saves, and Follower Growth—are accessible without connecting your account.
Authentication is optional and does not impact the metrics available to you.
YouTube Analytics
Keyhole provides YouTube analytics to help you monitor video performance, engagement, and subscriber growth. All YouTube data in Keyhole is available without authentication, so you can access full insights without needing to connect your account.
You’ll see everything from video-level metrics and top content performance to engagement trends and subscriber growth.
Sub-Pages
Sub-Page | What It Measures | Available to All Users |
Dashboard | Overview of Account Activity, Engagement Activity, Profile Timeline, Top Videos by Views, Subscriber Growth | Yes |
Videos | Detailed breakdown of videos including Engagements, Views, Likes, Comments | Yes |
Tag Performance | Tracks tags to identify top-performing content, including Top Posts by Engagement and impact on Views, Likes, and Comments over time | Yes |
Notification Settings | Allows users to set alerts for key engagement and performance updates | Yes |
Dashboard
Metric Group | What It Measures | Available to All Users |
Account Overview | Subscribers, Total Videos, Total Views | Yes |
Engagement Metrics | Videos This Period, Views, Likes, Comments | Yes |
Profile Timeline | Views, Likes, Comments | Yes |
Top Videos by Views | Views, Likes, Comments | Yes |
Subscriber Growth | Subscriber Count, Net Change in Followers | Yes |
Videos
Metric | What It Measures | Available to All Users |
Engagements | Total interactions on a video, including likes and comments | Yes |
Views | Total number of times the video was watched | Yes |
Likes | Number of likes the video received | Yes |
Shares | Number of shares on a post | Yes (only if shares exist) |
Comments | Total number of comments on the video | Yes |
Why Authenticate Your YouTube Account?
Authentication is not required. All available YouTube metrics in Keyhole—including Views, Likes, Comments, Engagements, and Subscriber Growth—are fully accessible without connecting your account.
Connecting your YouTube account is optional and does not change the data available.
LinkedIn Analytics
Keyhole provides LinkedIn analytics to help you track post performance, engagement trends, and audience growth. Unlike other platforms, all LinkedIn data in Keyhole requires authentication.
Once your account is connected, you’ll gain access to performance metrics across your Dashboard, individual posts, and follower insights.
Sub-Pages
Sub-Page | What It Measures | Available to All Users |
Dashboard | Overview of Engagement, Profile Timeline, Top Posts by Engagement, Follower Growth, Content Activity | 🔒 No (requires Authentication) |
Optimization | Insights including Optimal Post Time, Best Times to Post, Optimal Post Length, Top Hashtags by Engagement, Optimal # of Hashtags, Average Engagements by Day | 🔒 No (requires Authentication) |
Tweets | Detailed breakdown of posts, including Engagements, Impressions, Engagement Rate, Likes, and Clicks | 🔒 No (requires Authentication) |
Tag Performance | Tracks tags to identify top-performing content, including Top Posts by Engagement and impact on Engagements and Impressions over time | 🔒 No (requires Authentication) |
Mentions | Displays follower trends, including Location, Top Countries, Industries, Follower Company Sizes, Departments, Seniority, and Follower Type | 🔒 No (requires Authentication) |
Follower Insights | Allows users to set alerts for key engagement and performance updates | 🔒 No (requires Authentication) |
Dashboard
Metric Group | What It Measures | Available to All Users |
Engagement Metrics | Posts This Period, Engagements This Period, Avg Engagements per Post, Impressions, Engagement Rate, Follower Growth Rate | 🔒 No (requires Authentication) |
Profile Timeline | Engagements, Impressions, Engagement Rate | 🔒 No (requires Authentication) |
Top Posts by Engagement | Engagements, Impressions, Engagement Rate, Date | 🔒 No (requires Authentication) |
Follower Growth | Follower Count, Net Change in Followers | 🔒 No (requires Authentication) |
Content Insights | Most Frequent Post Types, Most Engaging Post Types | 🔒 No (requires Authentication) |
Posts
Metric | What It Measures | Available to All Users |
Reach | Number of unique accounts that saw the post | 🔒 No (requires Authentication) |
Impressions | Total number of times the post was viewed | 🔒 No (requires Authentication) |
Engagements | Total interactions (likes, comments, shares) on a post | 🔒 No (requires Authentication) |
Engagement Rate | Percentage of impressions that resulted in engagement | 🔒 No (requires Authentication) |
Likes | Number of likes the post received | 🔒 No (requires Authentication) |
Shares | Number of shares the post received | 🔒 No (requires Authentication and only if Shares exist) |
Comments | Number of comments on the post | 🔒 No (requires Authentication and only if Comments exist) |
Videos | The number of times the video is viewed | 🔒 No (requires Authentication and only if Views exist) |
Clicks | Number of times users clicked on a link, image, or call-to-action | 🔒 No (requires Authentication) |
Why Authenticate Your LinkedIn Account?
LinkedIn data is not accessible in Keyhole without authentication. Once connected, you’ll unlock:
Dashboard metrics – View Impressions, Engagement Rate, and Follower Growth across your content.
Post-level performance – Track Reach, Impressions, Engagements, Likes, and Clicks.Optimization and tag insights – Identify top-performing content and best times to post.
Audience insights – Analyze followers by location, industry, company size, department, and seniority.
No LinkedIn analytics are available until your account is authenticated.
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