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Posts in Social Listening

Search, filter, tag, and analyze the actual posts collected by your tracker.

Julie Bevacqua avatar
Written by Julie Bevacqua
Updated this week

In this article

Learn how to explore and manage posts collected by your Social Listening tracker, including how to:

  • View all posts your tracker has collected

  • Search by keyword, username, or location; filter using tags, sub-trackers, exclude retweets, or show only stories; and sort by engagement, sentiment, or geography

  • Tag posts, edit sentiment, or remove off-topic content

  • Switch between card and list views for easier review or bulk edits

  • Export or embed posts for reports, dashboards, or sharing

Overview

The Posts page is a searchable, filterable feed of every post collected by your tracker. From tweets and reels to articles and forum mentions, this view shows the actual content that powers your dashboards—matched to your tracked keywords, hashtags, and @mentions.

Use it to track campaign reactions, spot trends, and export or embed key content for your team or stakeholders.


How to Use the Posts Page

How to Use the Posts Page

To access the Posts page:

  1. Go to Listening & Campaigns

  2. Select the tracker you'd like to view

  3. Click Posts in the left-hand menu

You'll land on a feed of individual posts collected by your tracker—covering platforms like X (Twitter), Instagram, TikTok, YouTube, Facebook, blogs, forums, and news.

Each post tile includes:

  • The username (when available) and platform icon

  • The post content or media preview

  • The timestamp

  • Metrics like Engagements, Likes, and Sentiment

  • A link to View More Metrics for additional detail

Above the post feed, you can:

  • Search by post text, user, or location

  • Filter using Tags, Exclude Retweets, and Filter by Stories

  • Switch between Card View and List View using the icons at the top

  • Use the Embed, Add Posts, or Export options as needed

  • Adjust the date range in the top-right corner of the page

This view is your central workspace for analyzing the real posts behind your Social Listening tracker—whether you’re spotting trends, tagging campaign content, or preparing reports.

What you’ll see depends on the platform. Some data—like usernames, saves, or impressions—is only visible if the account is public, authenticated, or added to your Watchlist. Other metrics, such as replies or domain rank, are only available from certain platforms.


What You’ll See on Each Post

Each post includes platform-specific data—based on availability and permissions.

The Posts page brings together every tracked post—tweets, reels, videos, articles, and forum mentions—from across all platforms in your tracker. It’s where you see the actual content powering your dashboard metrics.

Click on any post to view full details:

  • Engagement metrics (likes, shares, comments, etc.)

  • Post text or caption

  • Platform, timestamp, and available metadata

  • A link to the original post

Each post includes data fields based on what’s supported by each platform:

Data

Availability

Engagements (likes, shares, etc.)

✅ X, Instagram, Facebook, TikTok
➖ Not on YouTube or news sites

Likes

✅ All platforms (except blogs/forums)

Comments

✅ Instagram, Facebook, TikTok, YouTube
➖ Not on X or forums

Replies

*️⃣ X only, when available

Shares / Retweets

✅ X, TikTok
🔸 Facebook (partial if authenticated)

➖ Not available elsewhere

Views

✅ TikTok, YouTube
🔸 Instagram (partial—if authenticated)
➖ Not supported on X or others

Saves

🔸 Instagram (if authenticated), TikTok
➖ Not elsewhere

Engagement Rate

✅ TikTok only

Sentiment

✅ All except YouTube

Domain Rank

✅ News, blogs, forums only

Username

✅ X, TikTok, YouTube, Blogs
🔸 Instagram & Facebook (if authenticated)

Caption

✅ All sources

Post Type

✅ X, Facebook
🔸 Instagram Stories (if authenticated)

➖ Not shown for others

Media Included

✅ X, Instagram, Facebook, YouTube

➖ Not available on TikTok or blogs/forums

Timestamp

✅ All platforms

Country

✅ X, Facebook, Blogs/Forums
➖ Not supported on Instagram, TikTok, YouTube

Region (US State)

✅ X only
➖ Not available elsewhere

Language

✅ All platforms

Key insights to look for

  • Posts with high engagement: These are your best-performing pieces—look for shared patterns in format, topic, or timing.

  • Sentiment trends over time: A shift toward positive or negative tone may reflect campaign impact, media coverage, or audience mood.

  • Recurring keywords or phrases: Frequently mentioned terms often reveal what your audience is focused on—or concerned about.

  • Campaign content gaps or wins: If some tags or sub-trackers show stronger performance, it can highlight messaging strengths or blind spots.

  • Off-topic or irrelevant content: A pattern of unrelated posts may signal overly broad terms. Use sentiment edits, filters, or deletes to refine.


What You Can Do on Each Post

In Card View, hover over any post to take action:

  • Add Tags: Apply post-level tags directly from the feed for easier filtering

  • Edit Sentiment: Adjust the sentiment label if the tone was misread

  • Embed Individual Posts: Click the embed icon to generate a shareable embed code for that specific post

  • View Full Post Details: Click on the post to see all available metrics, metadata, and the link to the original post (if available)


Use List View to Manage Posts

List View gives you a streamlined way to review, edit, and organize individual posts in bulk.

To switch to List View:
At the top of the Posts page, click the list icon (beside the grid icon and embed options).

In List View, you can:

  • Edit Sentiment

    • Click the emoji icon next to any post

    • Or, select multiple posts and click Edit Sentiment in the bottom toolbar

  • Tag Posts

    • Click the tag icon next to any post to apply or update post tags

    • Or, bulk-select posts and click Tag Posts from the bottom toolbar

  • Delete Posts

    • Select one or more posts using the checkboxes

    • Click Delete Posts in the toolbar to remove them from your tracker

  • Open the Original Post

    • Click the post to view on its original platform (when available)

  • Filter and sort by region, country, domain rank, engagements, sentiment, or date using the column headers



What You Can Do on the Posts Page

Filter by Sub-Tracker
View posts by campaign, audience segment, or theme.

Search by Keyword, Username, or Location
Quickly filter to find posts about specific topics or by specific users.

Filter by Tag
Use Post or Influencer tags you've created—or apply new ones directly from this page.

  • Post Tags: Tags you've applied directly to posts

  • Influencer Tags: Tags from accounts in your Watchlist

Exclude Retweets
Hide retweets on X (Twitter) to focus on original content.

Filter for Stories
Show only Instagram Stories collected by your tracker.

Switch Between List or Grid View
Choose how posts are displayed:

  • List View: Ideal for scanning data and bulk editing

  • Grid View: Great for visual review with image or video previews

Embed a Live Feed
Display real-time campaign activity:

  • Click </> Embed at the top right

  • Copy the code

  • Paste into your website

Manually Add Posts
Bring in missing content that didn’t match your tracker’s original criteria.

Export Your Post Feed
Download your filtered view as a PDF, Excel file, or Google Sheet.

Adjust the Date Range
Use the date picker to define your window of analysis.


Get Help

For additional support, click the chat icon in the bottom right-hand corner and select I'm an existing customer and need support.

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