Social Listening Dashboard

The Social Listening Dashboard turns your tracker into a live view of what’s happening online—giving you instant visibility into post volume, reach, engagement, and sentiment across platforms. You’ll see which users and posts are driving the conversation, how the topic is trending over time, and what content or domains are showing up most.

Whether you're monitoring a campaign, a breaking trend, or a competitor, this page gives you a high-level view of the data that matters most.

For a full breakdown see How Keyhole Measures Reach and Impressions →

To open the dashboard:

Inside, you’ll find:

Use this page to monitor spikes, scan sentiment, spot viral moments, and see which users or websites are driving reach. You can customize the view, share it with others, and export the data as needed.

These summary metrics give you an at-a-glance view of the conversation you're tracking—how often it's happening, who’s driving it, and how people are engaging.

Total number of posts that include your tracked hashtags, keywords, or @mentions. This gives you a sense of overall conversation volume.

The number of unique accounts posting. Helps determine whether the conversation is widespread or concentrated among a few voices.

Instagram only includes users from Business accounts you’ve authenticated or added to your Watchlist. Personal Instagram users are excluded due to API restrictions.

Total number of interactions—likes, comments, shares, retweets, and more—depending on the platform.

Estimated number of unique users who may see the content.

Total number of views, including repeat views by the same user.

⚠️ Reach and impressions are not supported equally across all platforms.

The Timeline shows how your conversation unfolds over time, combining post volume (bars) with engagement (line chart) to surface patterns fast. It’s your go-to view for tracking spikes, slowdowns, and campaign effects.

You’ll see:

Use it to connect peaks in activity to campaigns, media mentions, or trend moments—so you can analyze what’s working and when.

This section spotlights the most impactful content in your tracker. By default, it ranks posts by total engagement (likes, comments, shares, etc.), so you can quickly identify what resonated most with your audience.

You’ll see:

Use this view to study what’s working. Look at timing, tone, hashtags, or the people behind the posts to spot what's working.

This chart shows how people feel about your tracked topic—right now. Every post is categorized as Positive, Neutral, or Negative based on tone, keywords, and context.

You’ll also see an overall Sentiment Score (0–100), giving you a quick read on how the conversation is trending.

Use this view to track how sentiment changes over time—especially during launches, events, or crises.

This view highlights the most impactful accounts in your tracker—whether they’re generating buzz or posting the most.

You’ll see two categories:

Use this view to surface key creators, partners, or press—especially when running influencer campaigns or tracking amplification.

This word cloud shows the hashtags and keywords most frequently mentioned alongside your tracked terms. Larger terms appear more often across posts.

Use this to uncover adjacent conversations, brand associations, or emerging trends—especially useful for campaign optimization or content planning.

This section lists domains where your tracked keywords appear in the actual content (not just as links). These are the publishers, blogs, and forums covering your topic.

This pie chart shows the distribution of tracked post volume by platform—helping you understand which channels are most active in the conversation.

This heatmap shows where your tracked posts are coming from, based on user location when available. Darker regions indicate higher post volume.

This breakdown estimates the gender of users posting about your tracked terms, based on publicly available profile data.

This section shows which domains are most frequently linked in the posts tracked by your keywords. It’s useful for understanding what content is being shared—and which sources are seen as authoritative or relevant by your audience.

This chart breaks down the types of X (formerly Twitter) posts that match your tracked keywords—Original Tweets, Replies, and Retweets.

Use the date selector in the top right of your tracker to change the time frame. All metrics will update instantly to reflect your new selection.

If your tracker includes Subtrackers, you’ll be able to toggle between each one or view a combined report.

Subtrackers let you isolate specific keywords, themes, or audiences—without losing the full picture.

You’ll see a Tags view in your dashboard where you can analyze:

Use tags to group and compare performance across categories—for example, measuring how “Launch” posts performed versus “Behind-the-scenes,” or how “Press” accounts performed versus “Ambassadors.”

If you prefer to see projected metrics instead of authenticated metrics (like reach or impressions from connected Instagram accounts), you can turn this setting on.

This will hide authenticated-only data and display projected values based on public metrics.

Rename your tracker to fix a typo, update a campaign name, or stay organized.

Click Edit Tracker at the top of your dashboard or go to Tracker Settings to edit the name and (optionally) your custom URL.

If you’ve shared the tracker, double-check that links still work after renaming.

You can request historical data either from the Historical Data panel in your dashboard or by clicking Historical Data in the left-hand menu.

This lets you backfill data from before your tracker was created.

To download a copy of your tracker:

Make your reports clear, concise, and client-ready by customizing what charts appear—and in what order.

Why customize?

Any changes you make here will be reflected in your:

To share a live view of your dashboard:

For additional support, click the chat icon in the bottom right-hand corner and select I'm an existing customer and need support.