What is a Social Listening Tracker?
A tracker is the heart of Keyhole. It’s your custom search tool that pulls in real-time posts and mentions from platforms like Instagram, X, TikTok, YouTube, blogs, and more—based on the keywords, hashtags, or accounts you want to monitor.
Whether you're tracking a brand, campaign, competitor, or trending topic, your tracker turns noise into insights so you can stay ahead of the conversation.
Keyhole offers two tracker types:
Basic Trackers – Fast to set up, great for simple monitoring.
Advanced Trackers – Designed for deeper analysis with Boolean logic, filters, and targeting by language, region, and more.
Getting Started with Advanced Trackers
Use an Advanced Tracker when you need precision—like filtering by location, finding verified mentions, or analyzing campaign sentiment by region.
How to Create a Tracker
1. Go to Listening & Campaigns in your Keyhole dashboard.
2. Click Add New Tracker.
3. Choose one of the following setup options:
Add Tracker: A quick setup for basic monitoring.
Add Advanced Tracker: Perfect for detailed customization like Boolean searches and additional filters.
If You Use Add Tracker
1. Enter Keywords and Hashtags: Add the keywords, hashtags, or accounts you want to monitor.
2. Select Platforms: Choose from X, Instagram, TikTok, Connected Facebook, Connected YouTube, News, Blogs, and Forums.
3. Click Create Tracker to complete your basic setup.
If You Use Add Advanced Tracker
1. Set Boolean Search Criteria:
OR: Find posts with any specified term you list (e.g., “Hawaii OR Oahu”). Enter terms in separate boxes.
AND: Collect posts that include all terms (e.g., “Hawaii AND Oahu”). Enter terms in the same box, separated by spaces.
Exact Phrase: Use quotes for exact phrase matches (e.g., “Hawaii vacation package”).
2. Select Platforms: Pick the platforms you want to track and choose Exclude Retweets if you don’t need them.
3. Apply Filters:
Language & Location: Narrow results by country or language.
Account & Domain: Include or exclude specific accounts or domains.
Verified Users: Limit results to verified accounts on X.
4. Set Dates & Volume: Specify start/end dates or data volume limits.
5. Name Your Tracker: Customize the name and URL of your tracker for easy organizing and sharing, especially when managing multiple campaigns.
6. Click Preview to review everything, then Save.
NOTE: New trackers only start collecting data from their creation date. To access historical data, you’ll need a separate purchase.
Tips for Effective Tracking
Refine Searches Using Boolean Logic: Think of Boolean logic like a conversation with your data—you’re telling it exactly what you want to hear. For example:
Use OR to widen your search (e.g., tracking “holiday” OR “vacation”).
Use AND to target precise posts that include all your terms (e.g., “product launch” AND “2024”).
Exact Phrase is perfect when you want to capture a specific phrase, like a brand slogan.
Create Sub-Trackers for Deeper Insights: Break down a campaign into smaller topics using sub-trackers. For example, track a brand campaign overall and create sub-trackers for individual products or hashtags.
Frequently Asked Questions
Question | Answer |
Why doesn’t my new tracker show older posts? | Trackers only collect data starting from the day they’re created. For historical data, you’ll need a separate purchase. |
How many trackers can I create? | This depends on your Keyhole subscription plan. Check your plan for limits on trackers and posts. |
Get Help
For additional help, contact support by choosing the chat icon in the bottom right-hand corner of the screen and selecting I'm an existing customer and need support.