In this article
Learn how to use the Influencers page to identify and evaluate the accounts driving impact in your Social Listening tracker, including how to:
View top accounts by engagement, impressions, exposure, follower count, and post volume
Filter by sub-tracker or tag to narrow your list
Sort by follower size, post count, engagement, or impressions to find top performers
Search by name or scan bios to discover relevant accounts
Compare performance across creators, press, and partners
Export influencer data for reports, outreach, or internal review
Overview
The Influencers page highlights users, accounts, and domains with the highest engagement, impressions, exposure, and post volume in your tracker. Whether you're monitoring a campaign or spotting trendsetters, this is where you’ll find the people behind the data.
Note: Instagram, TikTok, Facebook, and YouTube only show full metrics if the account is in your Watchlist or Profile Analytics.
How to Use the Influencers Page
See who’s driving reach, engagement, and post volume—at a glance.
To open the Influencers Page:
Go to Listening & Campaigns
Select your tracker
Click Influencers in the left-hand menu
Inside, you’ll see:
A table of top accounts collected in your tracker
Profile name and handle, with platform icon
Number of posts collected
Average engagement per post
Follower count (when available)
Estimated impressions and total exposure
Domain rank (for blogs, news, or forums)
Public bio or profile description
Some platforms (like Instagram, Facebook, TikTok, and YouTube) only display full metrics when the account is added to your Watchlist or Profile Analytics.
Key insights to look for
High engagement, low post count: These accounts drive strong results with minimal activity—often signaling high influence.
Low engagement, high volume: May indicate low-quality or off-topic accounts that could be filtered or excluded.
High impressions, low followers: These users are reaching large audiences despite smaller followings—check what’s driving their visibility.
Creators vs. press vs. partners: Tag-based performance differences can reveal which groups are contributing most to your tracker.
Same accounts dominating exposure: If a small number of profiles appear consistently, it may point to concentrated influence or limited reach.
Refine Your List in Settings
Use the Settings panel to narrow down the influencers shown in your tracker.
To open it:
Click Settings in the top-right corner of the Influencers table
Inside, you’ll see filters for:
Bio – Search for keywords in an influencer’s bio
Posts – Show accounts with more than or fewer than a certain number of posts
Followers – Set follower minimums or maximums to focus on nano, micro, or macro influencers
Engagement – Filter by average engagement
Impressions – Focus on accounts driving visibility
Location – Filter by geographic region (when available)
Click Filter Posts to apply your selections. Click Reset to clear filters.
Use this tool to:
Find the right accounts faster
Compare similar influencer types
Create cleaner exports for reporting
Filter Your View
Use filters to focus on the accounts that matter most.
Filter by Sub-Tracker
View influencers within a specific campaign or audience segment.
Filter by Tag
Group accounts by campaign, region, role, or audience (e.g., Press, Creators, Ambassadors).
Search by Name or Bio
Quickly find a specific account by typing their handle, name or profile description.
Adjust the Date Range
Compare influencer activity across different time periods.
Export Your List
Click Export to download a CSV of your influencer data—ideal for reporting or sharing with stakeholders.
Platform Support
Not all platforms support full influencer data. Here’s what’s available:
Platform | Available to All Users | Details |
X (Twitter) | ✅ Full View | All influencer metrics available |
🔸 Partial | Full data available only for accounts in Watchlist or Profile Analytics | |
TikTok | 🔸 Partial | Includes public accounts meeting TikTok’s engagement criteria |
🔸 Partial | Requires Page to be in Watchlist or Profile Analytics | |
YouTube | 🔸 Partial | Includes only channels from Watchlist or Profile Analytics |
News/Blogs | ✅ Full View | Author name, post volume, and domain rank shown (when available) |
Get Help
For additional support, click the chat icon in the bottom right-hand corner and select I'm an existing customer and need support.