Keyhole’s Sentiment Analysis feature helps you track how people feel about your campaigns in real time. Each post is automatically categorized as Positive, Negative, or Neutral so you can quickly spot trends, respond to issues, and fine-tune your messaging on the fly.

Use Sentiment Analysis to:

Keyhole’s Sentiment Analysis categorizes each post as Positive, Negative, or Neutral. The sentiment score represents the percentage of positive posts out of the total positive and negative posts (neutral posts are excluded).

1. Go to Listening & Campaigns and select the tracker you want to analyze.

2. View the Sentiment circle graph on the Dashboard, or click Sentiment in the sidebar for detailed insights.

3. In the circle graph, view sentiment distribution:

Scroll to Keywords Driving Sentiment to see terms associated with Positive or Negative posts. Click the pencil icon to edit or add words under Positive, Neutral, or Negative.

On the right, view posts from the last 30 days by sentiment. Click Load More Posts to expand the view.

1. Go to the Posts tab in the left menu.

2. Hover over a post, click Edit Sentiment from the right corner, and classify the post as Positive, Neutral, or Negative.

For additional help, contact support by choosing the chat icon in the bottom right-hand corner of the screen and selecting I'm an existing customer and need support.