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Influencers

See the accounts driving your tracker’s reach, engagement, and volume.

Julie Bevacqua avatar
Written by Julie Bevacqua
Updated this week

In this article

Learn how to use the Influencers page to identify and evaluate the accounts driving impact in your Social Listening tracker, including how to:

  • View top accounts by engagement, impressions, exposure, follower count, and post volume

  • Filter by sub-tracker or tag to narrow your list

  • Sort by follower size, post count, engagement, or impressions to find top performers

  • Search by name or scan bios to discover relevant accounts

  • Compare performance across creators, press, and partners

  • Export influencer data for reports, outreach, or internal review

Overview

The Influencers page highlights users, accounts, and domains with the highest engagement, impressions, exposure, and post volume in your tracker. Whether you're monitoring a campaign or spotting trendsetters, this is where you’ll find the people behind the data.

Note: Instagram, TikTok, Facebook, and YouTube only show full metrics if the account is in your Watchlist or Profile Analytics.


How to Use the Influencers Page

See who’s driving reach, engagement, and post volume—at a glance.

To open the Influencers Page:

  1. Go to Listening & Campaigns

  2. Select your tracker

  3. Click Influencers in the left-hand menu

Inside, you’ll see:

  • A table of top accounts collected in your tracker

  • Profile name and handle, with platform icon

  • Number of posts collected

  • Average engagement per post

  • Follower count (when available)

  • Estimated impressions and total exposure

  • Domain rank (for blogs, news, or forums)

  • Public bio or profile description

Some platforms (like Instagram, Facebook, TikTok, and YouTube) only display full metrics when the account is added to your Watchlist or Profile Analytics.

Key insights to look for

  • High engagement, low post count: These accounts drive strong results with minimal activity—often signaling high influence.

  • Low engagement, high volume: May indicate low-quality or off-topic accounts that could be filtered or excluded.

  • High impressions, low followers: These users are reaching large audiences despite smaller followings—check what’s driving their visibility.

  • Creators vs. press vs. partners: Tag-based performance differences can reveal which groups are contributing most to your tracker.

  • Same accounts dominating exposure: If a small number of profiles appear consistently, it may point to concentrated influence or limited reach.


Refine Your List in Settings

Use the Settings panel to narrow down the influencers shown in your tracker.

To open it:

Click Settings in the top-right corner of the Influencers table

Inside, you’ll see filters for:

  • Bio – Search for keywords in an influencer’s bio

  • Posts – Show accounts with more than or fewer than a certain number of posts

  • Followers – Set follower minimums or maximums to focus on nano, micro, or macro influencers

  • Engagement – Filter by average engagement

  • Impressions – Focus on accounts driving visibility

  • Location – Filter by geographic region (when available)

Click Filter Posts to apply your selections. Click Reset to clear filters.

Use this tool to:

  • Find the right accounts faster

  • Compare similar influencer types

  • Create cleaner exports for reporting


Filter Your View

Use filters to focus on the accounts that matter most.

Filter by Sub-Tracker

View influencers within a specific campaign or audience segment.

Filter by Tag

Group accounts by campaign, region, role, or audience (e.g., Press, Creators, Ambassadors).

Search by Name or Bio

Quickly find a specific account by typing their handle, name or profile description.

Adjust the Date Range

Compare influencer activity across different time periods.

Export Your List

Click Export to download a CSV of your influencer data—ideal for reporting or sharing with stakeholders.


Platform Support

Not all platforms support full influencer data. Here’s what’s available:

Platform

Available to All Users

Details

X (Twitter)

✅ Full View

All influencer metrics available

Instagram

🔸 Partial

Full data available only for accounts in Watchlist or Profile Analytics

TikTok

🔸 Partial

Includes public accounts meeting TikTok’s engagement criteria

Facebook

🔸 Partial

Requires Page to be in Watchlist or Profile Analytics

YouTube

🔸 Partial

Includes only channels from Watchlist or Profile Analytics

News/Blogs

✅ Full View

Author name, post volume, and domain rank shown (when available)


Get Help

For additional support, click the chat icon in the bottom right-hand corner and select I'm an existing customer and need support.

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