In this article
Learn how to use Account Watchlist to manage and track specific accounts, including how to:
Add or bulk upload accounts to your Watchlist
Invite influencers or partners to authenticate for deeper metrics
Use tags to organize accounts by campaign, region, or role
Filter your listening data to focus on key accounts
Monitor account status and receive expiration alerts
Overview
Account Watchlist lets you add specific accounts—like influencers, press, or competitors—and filter your listening trackers to include or exclude them. You can track performance, unlock advanced metrics, and keep your data focused on the voices that matter.
You don’t need Profile Analytics to use the Watchlist, but connecting both gives you a more complete view.
Watch this video for an overview of Account Watchlist
Key insights to look for
Missing reach or impression data: If some accounts only show likes or comments, they may be unauthenticated and limited to public metrics.
Drop-off in tracked activity: A decrease in posts or missing metrics could signal an expired or revoked authentication.
Uneven performance across groups: Comparing metrics by tag can reveal differences in impact by region, role, or partner type.
High volume of unauthenticated accounts: If most Watchlist accounts are unauthenticated, deeper metrics may be unavailable across your campaign.
How to Use Account Watchlist
See which accounts are being tracked—and manage who powers your campaign data.
To open Account Watchlist:
Go to Listening & Campaigns and select your tracker
Click Account Watchlist in the left-hand menu
Inside, you’ll see:
A table of all added accounts (with tags, handles, and authentication status)
Authentication progress (green checkmarks or “Authenticate” statuses)
Filters to sort by tags or authentication status
Options to add, bulk upload, export, or tag accounts
Totals for added, authenticated, and expired accounts
Use it to:
Track which voices are powering your listening data
Invite influencers or partners to authenticate for richer insights
Segment accounts by campaign, region, or role using tags
Spot expired or unauthenticated accounts at a glance
Export your Watchlist or set alerts to stay informed
How to Add Accounts to Your Watchlist
Your Watchlist is a table of all added accounts—authenticated or not—with filters, tags, and status indicators.
Each row shows:
Account Name
Tags (e.g., Ambassador, Partner, Press)
Handle (platform + username)
Authentication Status
Date Added
Actions (View Analytics or Analyze in Profile Analytics)
At the top of the page, you’ll also see:
Total accounts added
Number of authenticated and unauthenticated accounts
Expired accounts
To add a new account:
Click Add Accounts in Account Watchlist
Enter the account handle and click Save Now
Copy the authentication link from the pop-up (or click Authenticate later from the table)
Share the link with the influencer
Once authenticated, you’ll see a green checkmark beside the account
Adding 10 or more? Use the bulk upload option—download the CSV template, fill in the details, then upload to Keyhole and invite to authenticate.
Do Influencers Need to Authenticate?
It depends on what you want to track.
Without authentication:
You’ll get public data only (e.g., likes, comments)
With authentication:
Unlock Stories, impressions, reach, demographics, and tagged mentions
Note: Authentication gives Keyhole read-only access to public performance metrics—it does not allow posting or access to private data. Influencers can revoke access at any time.
Use Tags to Organize Accounts
Tags make it easier to group, compare, and filter accounts—especially across large campaigns.
Why use tags?
Group accounts by campaign, region, role, or audience
Filter and segment performance by group
Compare performance across different tag categories
To create a tag:
Click +Add Tag at the top of the Watchlist
Give your tag a name and assign a color
To add tags to accounts:
Click Add Tag next to any account
Or use checkboxes to select multiple accounts and bulk tag
Once tagged, you can filter by tag in your Watchlist, Profile Analytics, or Listening Trackers.
Manage Your Watchlist
Use Filters to Sort
Click Filters at the top of the table to view accounts by:
Tag (e.g., Ambassadors, Press)
Authentication Status (All, Authenticated, Unauthenticated, Expired)
Export to CSV:
Click Export to download your Watchlist and share it with your team or import into other tools.
Create Email Alerts
Get notified when:
A connection expires
New accounts are added to your Watchlist
To enable alerts:
Click Email Settings in the top right
Toggle notifications on
Why do accounts expire?
The user revoked access
They changed their login or account settings
Merge or Remove Accounts
To manage existing accounts:
Use the checkboxes to select any account(s)
Click Merge Influencers to combine duplicates
Click Remove Influencers to delete an account from your Watchlist
Get Help
For additional help, contact support by clicking the chat icon in the bottom right-hand corner and selecting I'm an existing customer and need support.