How to Use Stories
Stories page shows how people interacted with your Instagram Stories—so you can spot which ones held attention, where people dropped off, and how many tapped through to the end.
To get started: Go to Profile Analytics, select your Instagram account, then click Stories in the left-hand navigation.
What You’ll See on the Page
Each row represents one Instagram Story slide from the selected time period. You’ll see:
Caption: The text from the Story, if any
Reach: Unique viewers who saw the Story
Impressions: Total views, including repeat views
Replies: Direct responses sent via Story
Exits: How many people swiped away or left Stories after viewing this one
Taps Forward / Back: Navigation behavior showing what was skipped or rewatched
Completion Rate: % of viewers who watched this Story to the end
Date: When the Story was posted
🔍 Key Insights to Look For
High forward taps: A sign that viewers are skipping through quickly—consider tightening the message or format.
Low exits: A good indicator that your Story held attention.
Replies: These signal connection—people cared enough to respond.
Taps back: Viewers might have rewatched or reread something—look for content that sparks curiosity.
Completion rate trends: Use this to learn which messages, visuals, or formats keep people engaged from start to finish.
What You Can Do with Stories
Search Stories: Use the search bar to locate posts by keyword or caption text
Filter Stories: Filter by post day, time, or type to find patterns in performance
Export Your Data: Download your filtered view for reporting or internal analysis
Get Help
For additional support, click the chat icon in the bottom right-hand corner and select I'm an existing customer and need support.