How to Use Keyhole Publishing

Publishing lets you manage your full social workflow—drafting, scheduling, customizing per platform, and reviewing past posts. You can collaborate with your team and publish across Instagram, Facebook, LinkedIn, and X (Twitter).

Gives you a weekly or monthly overview of all your upcoming, posted, or draft content. Drag and drop posts to reschedule easily.

View all posts saved as drafts. You can continue editing and schedule them when ready. Posts can be saved manually or automatically when exiting the composer.

See all upcoming posts, organized by date and time. Click any post to:

This includes every post that’s gone live. You can view post content, the platforms it went live on, and performance metrics (if available).

Shows any post that didn’t publish due to an error. You’ll see an explanation (e.g., expired connection, file error), and options to edit and reschedule the post. We recommend checking this tab frequently to avoid missed posts.

Lists Reminder posts that were scheduled but require manual publishing through the Keyhole mobile app. These will show as “Checking for post...” if Keyhole is still trying to detect whether the content was posted.

You can publish to any connected account with publishing permissions.

If you've already connected your account with publishing permissions enabled, Keyhole will automatically add it to Publishing.

If the account hasn’t been added to Keyhole before:

If you see a Re-authenticate button next to an account, it means the account was connected without publishing permissions.

To fix this:

If you’ve already connected an account for analytics, you can still add it to Publishing by going to Publishing > Add Existing Account and following the permission flow.

You can save your work as a draft at any time using the Save as Draft toggle.

All posts appear on the calendar once scheduled or published.

Post Types and Limits by Platform:

Instagram refers to both Business and Creator accounts as Professional accounts, but there are key differences when it comes to Publishing.

Here’s how each account type works with Keyhole:

Due to Instagram API limitations, auto-publishing is not supported for Creator accounts.

Here’s how Reminder Posts work:

Why do I need the app?

Instagram's API prevents third-party tools from posting directly to Creator or Public accounts. The app enables manual publishing by handling the assets and captions for you.

Why are there no metrics?

Keyhole tries to match your Reminder Post with a published Instagram post. Since posting happens outside of Keyhole, we can’t always confirm if it went live. After you publish, we check for a post that matches your caption. If found, it moves to the Posted tab with metrics. If not—because it wasn’t published or the caption was changed—it stays in Past Reminders without metrics.

Missed the notification?

No problem. Open the post in Keyhole and click Resend Reminder to trigger the notification again.

You can schedule a single post to publish across multiple accounts and platforms using the web version of Keyhole.

When composing your post:

Once scheduled, each version of the post becomes a separate, editable post. You won’t be able to edit them in bulk after scheduling.

There’s no limit to how many posts you can schedule—feel free to plan as far ahead as you like.

Due to Instagram’s API limitations:

Use Profile Analytics to:

You can schedule posts directly from Profile Analytics or copy the suggested times into your composer window.

Tips for Optimization:

To add team members:

Once invited, teammates will receive an email and can begin collaborating on posts directly in the Publishing dashboard.

For additional support, click the chat icon in the bottom right-hand corner and select I'm an existing customer and need support.