How is the campaign performing? What are people saying? How are people responding to the content? Are there any complaints? What can we do to change the narrative? - Do these questions look familiar?
Show your boss you know exactly what’s being said about your campaign. Head over to our Sentiment tab now! Here you’ll get a quick and efficient understanding of how your brand or campaign is being received and what changes to your PR strategies can be made moving forward.
Why would this be helpful?
Understand your audience - Provide results around what your users care about to better assist current and future campaigns.
Adapt your PR strategies in real-time - Share with your team which hashtags are impacting your campaign negatively and positively.
Improve your sentiment score - Actively edit the sentiment of your existing posts to provide more accurate results with those keywords and any posts using those moving forwards.
Save yourself time ensuring your sentiment score is accurate - Add in any positive, neutral or negative keywords prior to the campaign to ensure your posts are accurately represented in real-time.