With Instagram Business comes Instagram Stories.
That’s right. By authenticating your Instagram Business Accounts on Keyhole you gain access to insights about all of your Instagram stories.
Gentle Reminder: How do I track Instagram Stories?
'Taps Back' indicates how many times people have tapped back from the next story to that particular story after they have viewed it.
'Taps Forward' indicates how many times people have tapped forward to the next story after viewing it.
Note: Due to Instagrams API limitations - Live Stories and Story Mentions are not included here.