With Instagram Business comes Instagram Stories.
That’s right. By authenticating your Instagram Business Accounts on Keyhole you gain access to insights about all your Instagram stories.
Gentle Reminder: How do I track Instagram Stories?
'Taps Back' indicates how many times people have swiped back from the next story to that particular story after they have viewed it.
'Taps Forward' indicates how many times people have swiped forward to the next story after viewing that particular story.