In this article
Learn how to connect your Instagram business or creator profile to a Facebook Page so you can use Keyhole features like Social Listening and Profile Analytics, including how to:
Switch to a business or creator profile
Connect your Instagram profile to a Facebook Page
Verify your connection and access settings
Troubleshoot common errors and connection issues
Overview
To access features like Social Listening and Profile Analytics in Keyhole, your Instagram account must be a business or creator profile connected to a Facebook Page. This article walks you through how to check your setup, switch account types, and fix any issues that come up during the process.
Instagram Requirements for Tracking in Keyhole
Due to Meta’s API restrictions, Keyhole requires a connection between your Instagram profile and a Facebook Page to collect public data for features like Social Listening and Profile Analytics.
To use Keyhole for Social Listening or Profile Analytics, you must:
Have an Instagram business or creator profile
Connect your profile to a Facebook Page
Have full control access to the connected Facebook Page
Log in using the Facebook profile that manages the Page when adding an Instagram profile to Keyhole
📌 You don’t need to use or promote your Facebook Page if you don’t want to. This connection is simply a technical requirement from Meta to unlock certain API features and therefore Keyhole's features.
Switch to an Instagram Business or Creator Profile
Keyhole only supports Instagram business and creator profiles. If you’re using a personal profile, follow these steps to switch:
On Mobile:
Open the Instagram app and go to your profile
Tap ☰ in the top-right corner
Select Settings and privacy
Scroll to the For professionals section to check your current profile type:
Business tools and controls (for Business profiles)
Creator tools and controls (for Creator profiles)
Account type and tools (for Personal profiles)
Tap Switch account type (or Switch to professional account if you’re using a personal profile)
Select Business or Creator and follow the prompts to complete the setup.
On Desktop:
Log in to Instagram.com
Click ☰ More > Settings
For personal profiles, select Switch to professional account and choose the desired profile type
For existing business or creator profiles, select Switch to business account or Switch to creator account
How to Connect Your Instagram Profile to a Facebook Page
If You Don’t Have a Facebook Page
Create a Page by following Facebook’s instructions
Once your Page is set up, follow the steps below to connect your Instagram profile
If You Already Have a Facebook Page
⚠️ IMPORTANT: You must have Facebook access with full control to your Page to access Instagram connection settings. Learn more about Facebook Page access.
To check or update the connection:
Log in to Facebook
Click your profile picture and select See all profiles > See all Pages
Select the Page you’d like to connect under Pages you manage
Click Switch
Go to Settings
Click Permissions
Select Linked Accounts
Click View next to Instagram:
If the correct profile is connected: You’re all set!
If the wrong profile is connected: Click View > Disconnect account > Yes, disconnect
Two Options to Connect Instagram to a Facebook Page
Option 1: Connect Through Facebook (Recommended)
⚠️ IMPORTANT: You must have Facebook access with full control to your Page to access Instagram connection settings. Learn more about Facebook Page access.
Follow the steps under Check the connection above to navigate to the linked Instagram page in Facebook. Or, click here to access the page directly, after you’ve switched to your Page.
Select Connect account > Connect
Choose whether to allow Instagram messages in your Facebook Inbox and click Confirm
From the pop-up, log in to your Instagram business or creator profile
If you did not see a pop-up, troubleshoot with the instructions below
Option 2: Connect Through Instagram
Open the Instagram app and go to your profile
Tap Edit profile
Under Page, tap Continue
Ensure you are signed into the Facebook account that has full control of the Facebook Business Page in the Facebook mobile app
Select an existing Facebook Page or create a new one
Tap Done to finalize the connection
Select an existing Facebook Page or create a new one
Tap Done to finalize the connection
Troubleshooting Tips
No pop-up window? | If pop-ups are blocked during the connection process, adjust your browser settings:
You’ll need to log in to Facebook again when using Incognito or Private mode. |
Facebook access and permission errors? |
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Unable to confirm the connection through Instagram? | If you’re not able to confirm the connection through Instagram, ask the Page owner to confirm the connection for you:
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Get Help
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