Fill in the gaps from before your tracker was created
Keyhole starts collecting data the moment you create a tracker. But what if the most important activity happened earlier? With Historical Data, you can pull in posts from before your tracker started—giving you a complete picture of campaign performance, trends, and audience response.
Historical Data is available with most Enterprise plans and is priced based on volume and date range.
What You Can Do with Historical Data
Capture key moments: Fill in activity that happened before your tracker was live—such as a product launch, event, or crisis.
Analyze full campaign performance: See how engagement evolved over time, not just after the tracker started.
Find early signals and trends: Identify what triggered spikes or changes in sentiment before your real-time data began.
Backfill dashboards and reports: Include historical results in client reports, executive summaries, or performance reviews.
Watch this video to see how to request Historical Data
Real-Time Tracking vs. Sample Data
When you create a tracker, Keyhole begins pulling in data in real time. To help you preview your dashboard, you may also see a small sample of older posts.
What is sample data?
A limited set of older posts (up to 200, depending on platform)
Instagram: Posts from the past 24 hours
Appears before the “Tracker Created” line in your dashboard
Helps visualize trends, but is not complete
To fill in everything from before your tracker started, you’ll need to request Historical Data.
Platform Availability
Each platform has its own limitations on how far back data can be retrieved.
Platform | Historical Data Availability |
X (Twitter) | Data available as far back as 2015 |
Hashtag posts from professional accounts (last 24 hours); keyword and @mentions from authenticated accounts in Watchlist or Profile Analytics only | |
TikTok | Not currently supported |
Up to 90 days of posts from accounts in Watchlist or Profile Analytics | |
YouTube | Up to 30 days of data for channels in Watchlist or Profile Analytics |
News, Blogs, Forums | Varies by source; many go back several months |
How to Request Historical Data
You can request Historical Data in three ways. The steps are the same across each option:
Option 1: From Listening & Campaigns
Go to Listening & Campaigns
Click Get Historical Data
In the popup, specify:
Tracker
Search terms
Platform
Date range
Click Continue to review:
Remaining Monthly Quota
Estimated Backfill Volume
Click Confirm to submit your request
Option 2: From the Tracker
Open the tracker
Click Historical Data next to the tracker name
Follow the same steps as above
Option 3: From Using the Left Menu
Open the tracker
Click Historical Data in the left-hand menu
Follow the same steps as above
Once your request is submitted, you’ll receive a notification when the data is ready.
Get Help
For additional support, click the chat icon in the bottom right-hand corner and select I'm an existing customer and need support.