Engagement measures how users interact with the posts tracked in your Keyhole account. The calculation varies by platform and may be affected by authentication status or API restrictions.
Keyhole uses available public data and authenticated access (where applicable) to calculate total engagement per platform.
Engagement Calculation by Platform
Engagement is calculated differently on each platform based on the interactions available and the data Keyhole can access.
Platform | Engagement Formula | Notes |
Twitter/X | Likes + Retweets | Full support from public posts—no authentication required |
Instagram Business | Likes + Comments (standard) | Story interactions (Replies, Taps, Exits) are only tracked for authenticated Business/Creator accounts |
Likes + Comments + Shares | Applies to specified public Pages in Watchlist or Profile Analytics | |
TikTok | Likes + Comments + Shares | Available for eligible public accounts (must meet engagement criteria) |
YouTube | Likes + Comments | Applies to channels added to Watchlist or Profile Analytics |
⚠️ NOTE: Instagram Shares are only tracked from the day an account is added to Keyhole. Story interactions (Taps, Replies, Exits) and Saves are only available for authenticated Business or Creator accounts. Meta’s API may restrict some metrics in regions like the EU and Japan.
Get Help
For additional help, contact support by choosing the chat icon in the bottom right-hand corner of the screen and selecting I'm an existing customer and need support.