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Reanalyze vs. Only Apply to Future Data

Choose whether tracker changes apply to past data, future data, or both—here’s what each option does and when to use it.

Julie Bevacqua avatar
Written by Julie Bevacqua
Updated over a week ago

When you update a tracker—whether you're changing a search term, adding a sub-tracker, or applying a new filter—you’ll be asked how the change should apply.


You have two options: reanalyze existing data or apply changes only going forward. Here’s what each one means and when to use it.


Reanalyze Previous Data

Select this option to apply your changes to all existing and future posts in the tracker. Keyhole will reprocess your past data based on your new settings.

⚠️ IMPORTANT: Reanalyzing may take time depending on how much data is in your tracker—thanks for your patience!


Only Apply to Future Data

Select this option if you want your changes to apply only to new posts collected from this point forward. Your existing data will stay exactly as it is.


When to Use Each Option

1. You’ve changed your search term

  • Reanalyze Previous Data → You don’t want to see posts from the old term. This option removes them and keeps only posts that match the updated term.

  • Only Apply to Future Data → You do want to keep posts with both the old and new terms. The new term will apply moving forward, but older posts will remain unchanged.

2. You’ve created a sub-tracker

  • Reanalyze Previous Data → Choose this if you want the sub-tracker to apply to both past and future posts.
    (This option must be selected for sub-trackers to work with previously collected data.)

3. You’ve added an Instagram Business account filter

  • Reanalyze Previous Data → Removes posts from any accounts that don’t match the new filter. Your tracker will include only posts from the specified account—past and future.


Get Help

For additional help, contact support by choosing the chat icon in the bottom right-hand corner of the screen and selecting I'm an existing customer and need support.

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