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Social Listening Capabilities by Platform

See what’s trackable—and what’s not—across every platform Keyhole supports.

Julie Bevacqua avatar
Written by Julie Bevacqua
Updated today

Platform Capabilities

Curious what’s trackable on each platform? Here’s how Keyhole works across social media, blogs, forums, and news sites—what you can monitor, where limits apply, and how far back data goes.

Keyhole collects real-time data from social platforms, blogs, forums, and news sources. Depending on the platform, you can track hashtags, keywords, mentions, or posts from specific accounts.

Some platforms (like Instagram and Facebook) require account authentication through Watchlist or Profile Analytics to unlock full access. YouTube data is limited to the channels you've specified.


X (Twitter)

What you can track:

  • Public posts using hashtags, keywords, phrases, or @mentions

  • Posts from specific users (if added to your Watchlist)

Limitations:

  • Private accounts and protected tweets aren’t visible

How far back you can go:

  • Full historical data available up to 2015 (depending on your plan)


Instagram

What you can track:

  • Public posts using hashtags

  • Mentions and keyword matches from authenticated accounts added to your Watchlist or Profile Analytics

Limitations:

  • General keyword tracking across public Instagram posts is not supported

  • Private accounts must be authenticated to be tracked

  • Some metrics require the account to be added to Watchlist or Profile Analytics

How far back you can go:

  • Up to 24 hours of data (Watchlist or authenticated accounts only)


TikTok

What you can track:

  • Hashtags, keywords, phrases, or @mentions from public accounts

  • Posts from specific accounts in your Watchlist or Profile Analytics

Limitations:

  • Broader keyword tracking is limited by TikTok’s API

  • You’ll only see content from public accounts that meet TikTok’s engagement requirements (such as regular activity and audience interaction)

How far back you can go:

  • Historical data not currently supported


Facebook

What you can track:

  • Posts from public Facebook Pages added to your Watchlist or Profile Analytics

  • Keyword and hashtag matches from those Pages

Limitations:

  • General keyword tracking across Facebook is not supported

  • Posts from private profiles or groups aren’t visible

  • Requires authentication of at least one account to track content from both authenticated and specified public Pages

How far back you can go:

  • Up to 90 days of historical data (Watchlist or authenticated accounts only)


YouTube

What you can track:

  • Views, likes, comments, and reach

  • Trending topics from channels added to your Watchlist or Profile Analytics

Limitations:

  • Data is limited to channels you’ve added to Watchlist or Profile Analytics

How far back you can go:

  • Up to 30 days of historical data (Watchlist or authenticated accounts only)


News Sites, Blogs, and Forums

What you can track:

  • Mentions, keywords, and phrases across publicly available articles, posts, and discussions

Limitations:

  • Content behind paywalls or private sources is not accessible

  • Coverage may vary depending on region or source availability


Expanding Coverage

Keyhole’s listening capabilities are constantly evolving. As platform APIs change, we continue to expand what you can track. Stay tuned for updates and new features.


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