Welcome to the world of social media insights like never before!
In this comprehensive onboarding guide, we will take you through each step to fully leverage key features of our platform. Whether you're a marketing maven, a social media guru, or simply curious about how to make data-driven decisions, Keyhole is here to revolutionize the way you approach social media analytics. Get ready to discover the secrets behind effective social listening, hashtag tracking, and gain unparalleled insights into your social media accounts. Let's dive right in and supercharge your social media strategy!
Pro Tip #1: Measure the Performance of Your Campaigns through #Listening & Campaigns
For this exercise, let's create at least two advanced trackers for your campaigns. Be sure to input relevant keywords, hashtags, @mentions or phrases you wish to monitor and analyze. Keyhole will provide you with real-time insights, enabling you to track the effectiveness of your campaigns across various social media platforms. Please refer to the video below for a detailed walkthrough.
Pro Tip #2: Compare Campaign Performance
Want to know if your latest campaign is outperforming the rest? Here's how you can compare campaigns effortlessly: Navigate to the Listening & Campaigns section where you can see the list of all trackers you created. Select the campaigns you want to compare, and Keyhole will generate insightful reports that showcase both their strengths and weaknesses. This data will assist you in refining and optimizing your strategy effectively.
All comparisons can be found in the "Comparison Groups" subsection. Please refer to the video below for a detailed walkthrough.
Pro Tip #3: Monitor Your Social Media Accounts' Performance with @Profile Analytics
It's time to delve deeper into your social media accounts' performance using Keyhole's Profile Analytics. Connect your social media accounts seamlessly to Keyhole and unlock a treasure trove of data. With Profile Analytics, you can track follower growth, engagement, content performance and other relevant metrics, giving you the insights you need to optimize your social media presence.
For this exercise, let's analyze at least two social media accounts. Please refer to the video below for a detailed walkthrough.
Pro Tip #4: Elevate your Social Media Game with Keyhole's Optimization Feature
Want to boost your social media performance? Look no further - Keyhole's Optimization feature reveals the sweet spot for your posts, highlighting peak engagement times with darker shades—all tailored to your time zone. Simply go to Profile Analytics > open any of your existing trackers > then click the "Optimization" subpage on the left. Also, you can explore Optimal Post Length, discover Top Hashtags by Engagement, master the perfect number of hashtags, and track Average Engagement by Day/Hour – all on this subpage! Please refer to the video below for a detailed walkthrough.
Bonus tip: Leverage the results from the "Optimization" subpage to schedule posts seamlessly using Keyhole's Publishing tool. Learn more by reading this article: Say hello to Publishing on Keyhole!
Pro Tip #5: Compare Your Brand's Performance Against Your Competitors
Gain a competitive advantage by using Keyhole to analyze your brand's performance relative to competitors. Uncover valuable insights into successful strategies within your industry and adapt your strategy accordingly. Let's create a comparison group out from the trackers you analyzed. Please refer to the video below for a detailed walkthrough.
If you have any questions, please don't hesitate to contact us via chat or email at [email protected]