Working with influencers?
We know managing influencers comes with its own challenges, that’s why we’re here to make it as easy as possible for you. Meet your new friend, Account Watchlist (formerly known as Influencer Management).
What can I do here?
Think of Account Watchlist as the place that will house your roster of influencers. Whether you’re working with 5 influencers or 500, you can store their information all in one place to keep you organized.
Invite them to authenticate
Tag your influencers based on team or campaign
Analyze their accounts for more insights on their performance
When you add an account into Account Watchlist, we will automatically sort their information into your relevant campaign trackers. Ever notice the “My Influencer’ sub-tracker under your campaign tracker? This will only display posts made by your influencers within your public campaign trackers so that you can clearly see the impact your influencers are making within your campaign. Say goodbye to manual work!
Do my influencers need to authenticate?
It depends on what kind of information you are looking for. If you are looking for the following;
Accurate reach, impressions and engagement rate data
Then yes. But if you are just looking to track their overall performance, or perhaps tracking a competitor, then you can get away without authentication.
Authentication is made easy by simply sharing a link with your influencers. All they need to do is choose the accounts they would like to authenticate by logging in and done!
Note: When a user authenticates, it does not provide us with permission to access their account or post on their behalf. It simply provides us with access to their data so that we can provide accurate metrics. The influencer holds the power to disable Keyhole’s connection at any time.
Easy peasy! So what are you waiting for? Let’s get started with adding an account to try it out.