All Collections
#Listening and Campaigns
How is engagement calculated?
How is engagement calculated?
Annie Ewart avatar
Written by Annie Ewart
Updated over a week ago

Engagement calculation is different for each platform. Below is the breakdown. 

Twitter: Retweets + Likes

Instagram Business: Likes + Comments

Update: Starting January 19, 2024, the revised formula for computing "Engagements" on authenticated Instagram profiles involves aggregating Likes, Shares, Comments, and Saves. The tracking of Shares will commence from the specified implementation date.

Due to limitations in Meta's API, the ability to track the number of Shares is applicable to most countries, excluding Japan and European countries.

Facebook:  Likes + Comments + Shares

TikTok: Likes, Comments and Shares

YouTube: Likes + Comments

Note: Any YouTube posts collected prior to November 10th, 2021 will also include dislikes within the engagement metric.

Did this answer your question?