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How is engagement calculated?
How is engagement calculated?
Annie Ewart avatar
Written by Annie Ewart
Updated over a week ago

Engagement calculation is different for each platform. Below is the breakdown. 

Twitter: Retweets + Likes

Instagram Business: Likes + Comments

Facebook:  Likes + Comments + Shares

TikTok: Likes, Comments and Shares

YouTube: Likes + Comments

Note: Any YouTube posts collected prior to November 10th, 2021 will also include dislikes within the engagement metric.

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