In this article
Learn how to use the Follower List to analyze and act on your X audience data, including how to:
View individual followers and their engagement with your content
Sort by interactions, follower count, or engagement level
Scan bios to understand audience interests
Export your follower list for outreach or analysis
Overview
Want to see who’s behind your follower count? The Follower List gives you a complete view of who follows your X account. You’ll see engagement stats, follower counts, and bios—so you can identify active fans, influential followers, or potential advocates.
It’s a simple way to understand who makes up your audience and who’s already engaging with your content.
How to Use Follower List
To open the Follower List:
Go to Profile Analytics
Select your X (Twitter) account
Click Follower List in the left-hand menu
This page gives you a full breakdown of every follower—including their profile, follower count, and engagement activity with your posts—so you can spot your most active, influential, or valuable audience members.
What You'll See on the Page
Each row represents one of your followers and includes:
User: Handle and profile photo
Interactions: Total number of likes, replies, and other actions this user has taken
Avg Engagement: Their average engagements per post (based on interactions with your content)
Followers: How many people follow them
Following: How many accounts they follow
Bio: A short snippet from their public profile (when available)
Key insights to look for
High-reach followers: Sort by follower count to find users who may help extend your visibility.
Active followers: Accounts with frequent interactions—likes, replies, or retweets—often indicate loyal or interested followers.
Audience themes: Scan bios to see what your followers care about—use this to inform messaging or campaign tone.
Small but active: A lower-follower account that consistently engages can be more valuable than a large, inactive one.
Using the Follower List for Audience Analysis
This page helps you act on your audience data.
Search for specific users: Find someone quickly by name or handle
Sort by what matters: Sort by Interactions, Avg Engagement, or Followers to surface the most active, influential, or valuable to your brand
Export the list to Excel: Useful for campaign planning, outreach, and further analysis
Get Help
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