Are you looking to get more tailored results from your campaign trackers? Use our advanced tracker builder.

Let’s start with the basics. You can use keywords, @mentions, #hashtags or URLs when creating your campaign tracker search.

Now let’s take it a step further. We use boolean search in order to find you the exact results you’re looking for. This means that you can use OR, AND, 'do not include', "exact phrases" or a combination of all to ensure the posts you are collecting are relevant to your campaign.

So, let’s break it down.

OR Search

Benefits:
Allows you to get the most results by pulling from multiple search terms.

How it works:
An OR search will allow you to collect posts based on multiple search terms. The posts collected do not have to match all of the specified search criteria. So I can collect posts that match X OR Y.

Example:
I want to collect posts that mention Nike OR Adidas.

AND Search

Benefits:
An AND search is great for when you are looking to collect very specific information or looking to collect more tailored results from a larger topic.

How it works:
We will only collect posts that contain all of the specified search terms. Therefore, collecting from posts that contain X AND Y.
Quick tip: space = AND

Example:
I want to collect posts that use #shoes but I only care about Nike shoes. Since #shoes is a large hashtag, we can filter it down by specifying the Nike brand. Now we will only collect posts that contain #shoes AND Nike, in any order. Ie. “I love my new Nike #shoes”.

‘Do not include’ Search

Benefits:
Ensure that your search does not capture any posts containing a specific keyword by specifying it here. This is also great to use during your campaign if you notice that certain keywords are skewing the data you are collecting (Tip: check Trending Topics for this info!), go ahead and exclude them during your campaign and continue tracking.

How it works:
We will collect all posts that contain your relevant keywords as long as they do not contain your excluded keywords.

Example:
I want to collect all posts that contain #shoes, but do not want posts that contain Nike. The excluded word is Nike, so we will collect all posts that contain #shoes except for the ones that contain #shoes AND Nike.

“Exact Phrase” Search

Benefits:
Exact phrases allow you to get very specific with your searches.

How it works:
Posts will only be collected if they match the exact string of words specified. To ensure it’s exact, put the string of words in “quotation marks”, otherwise it will be considered an AND search (remember, space = AND).

Example:
I only want to collect posts that contain “Nike Jordans” in that exact order. So this will collect posts that mention ‘I love my Nike Jordans!’ but not collect posts such as ‘Jordan’s friends have Nike shoes’. Although the sentence contains both words, they are not mentioned in the exact order that was specified.

Combination Search

Benefits:
Ensure you only collect posts that will be beneficial to your campaign results by specifying your search to exactly what you want.

How it works:
You know the basics, now let’s throw it all together. Combine AND, OR, “exact phrases” and do not includes. This can be done in one search box or separate ones.

Example:
I want to collect posts that are specific to Nike Air shoes but I don’t want to collect any posts mentioning Air Jordans. I specified my main search to only collect posts that contain
“Nike Air” AND shoes OR @Nike AND Air AND Shoes.
So I’m collecting posts that may casually mention Nike Air shoes or are specifically mentioning @Nike when posting about Air shoes. Since I don’t want to collect any posts that mention Air Jordans, I included Jordan under ‘do not include’. So now my search will pull in all posts around the topic of Nike Air, except those that contain Jordans.

Feeling like this?

Don’t sweat it, watch our quick video for a walk-through!

Happy Tracking!

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