Discover who’s driving the conversation
The Influencers page shows you the accounts, users, and domains creating the most impact in your tracker. Whether you’re analyzing a campaign, tracking brand mentions, or spotting trendsetters, this page reveals the people (and profiles) behind your data.
You’ll see top influencers ranked by metrics like average engagement, impressions, exposure, and post volume—depending on the platform.
What You Can Do with the Influencers Page
Spot top performers: See which accounts are driving the most engagement, reach, and volume.
Compare by group or tag: Segment influencers by role (e.g., creators, press, partners) to compare performance.
Vet potential partners: Scan bio details, follower counts, and engagement ratios to evaluate credibility and fit.
Refine your view: Filter by sub-tracker, time range, post count, tags, or watchlist status to focus on what matters.
Export and share: Download filtered lists to include in campaign reporting or internal reviews.
How to Use the Influencers Page
See who’s driving reach, engagement, and post volume—at a glance.
To open the Influencers Page:
Go to Listening & Campaigns
Select your tracker
Click Influencers in the left-hand menu
Inside, you’ll see:
A table of top accounts collected in your tracker
Profile name and handle, with platform icon
Number of posts collected
Average engagement per post
Follower count (when available)
Estimated impressions and total exposure
Domain rank (for blogs, news, or forums)
Public bio or profile description
Some platforms (like Instagram, Facebook, TikTok, and YouTube) only display full metrics when the account is added to your Watchlist or Profile Analytics.
Use it to:
Spot top performers driving the conversation
Compare influence across tags, sub-trackers, or platforms
Segment accounts by role, region, or audience using tags
Evaluate potential partners based on reach and engagement
Focus on Watchlist or Profile Analytics accounts to analyze strategic voices
Refine Your List in Settings
Use the Settings panel to narrow down the influencers shown in your tracker.
To open it:
Click Settings in the top-right corner of the Influencers table
Inside, you’ll see filters for:
Bio – Search for keywords in an influencer’s bio
Posts – Show accounts with more than or fewer than a certain number of posts
Followers – Set follower minimums or maximums to focus on nano, micro, or macro influencers
Engagement – Filter by average engagement
Impressions – Focus on accounts driving visibility
Location – Filter by geographic region (when available)
Click Filter Posts to apply your selections. Click Reset to clear filters.
Use this tool to:
Find the right accounts faster
Compare similar influencer types
Create cleaner exports for reporting
Filter Your View
Use filters to focus on the accounts that matter most.
Filter by Sub-Tracker
View influencers within a specific campaign or audience segment.
Filter by Tag
Group accounts by campaign, region, role, or audience (e.g., Press, Creators, Ambassadors).
Search by Name or Bio
Quickly find a specific account by typing their handle, name or profile description.
Adjust the Date Range
Compare influencer activity across different time periods.
Export Your List
Click Export to download a CSV of your influencer data—ideal for reporting or sharing with stakeholders.
Platform Support
Not all platforms support full influencer data. Here’s what’s available:
Platform | Available to All Users | Details |
X (Twitter) | ✅ Full View | All influencer metrics available |
🔸 Partial | Full data available only for accounts in Watchlist or Profile Analytics | |
TikTok | 🔸 Partial | Includes public accounts meeting TikTok’s engagement criteria |
🔸 Partial | Requires Page to be in Watchlist or Profile Analytics | |
YouTube | 🔸 Partial | Includes only channels from Watchlist or Profile Analytics |
News/Blogs | ✅ Full View | Author name, post volume, and domain rank shown (when available) |
Get Help
For additional support, click the chat icon in the bottom right-hand corner and select I'm an existing customer and need support.