In this article
Learn how to use the Stories page to measure Instagram Story performance, including how to:
Access your Instagram Stories in Profile Analytics
View reach, impressions, replies, exits, taps forward and back, and completion rate
Filter and search by day or format
Export Story data for reporting or analysis
Overview
The Stories page shows how people interacted with each Instagram Story. You can see which ones held attention, where viewers dropped off, and how many watched through to the end.
It’s a fast way to assess what’s working in your short, time-sensitive content, and spot patterns that help improve future Stories.
How to Use Stories
To open Stories:
Go to Profile Analytics
Select your Instagram account
Click Stories in the left-hand menu
Each row in the table represents one Story post. You’ll see key metrics like reach, replies, exits, taps, and completion rate to help you analyze what’s driving engagement—or drop-off.
What You’ll See on the Page
Each row represents one Instagram Story slide from the selected time period. You’ll see:
Caption: The text from the Story, if any
Reach: Unique viewers who saw the Story
Impressions: Total views, including repeat views
Replies: Direct responses sent via Story
Exits: How many people swiped away or left Stories after viewing this one
Taps Forward / Back: Navigation behavior showing what was skipped or rewatched
Completion Rate: % of viewers who watched this Story to the end
Date: When the Story was posted
Key insights to look for
High tap-forwards: Viewers may be skipping ahead too quickly. Check if the message is too long or the content isn’t landing.
Low exits: A sign that the Story held attention. Note what style, length, or tone might’ve contributed.
Replies: When people take the time to respond, it usually means the content struck a chord.
Tap-backs: If viewers went backward, it could mean curiosity—or that something needed a second look.
Completion rate trends: Higher completion rates can show which types of Stories keep people watching all the way through.
What You Can Do with Stories
Search Stories: Use the search bar to locate posts by keyword or caption text
Filter Stories: Filter by post day, time, or type to find patterns in performance
Export Your Data: Download your filtered view for reporting or internal analysis
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