In Keyhole’s Influencers tab, metrics like Exposure and Impressions help you measure the impact of influencers engaging with your tracked terms. These insights show both direct engagement and extended reach from shares or retweets—so you can see which influencers are driving real visibility.
Influencer Metrics Explained
Metric | Description |
Posts | Shows the top influencers who have used your tracked hashtag, keyword, URL, or @mention—giving you a snapshot of who’s actively contributing to the conversation. |
Avg Engagement | Displays the average number of likes and shares per post, helping you identify influencers whose audiences are not just large, but actively engaging. |
Followers | Shows each influencer’s follower count, giving you a sense of their direct audience size and potential reach. |
Impressions | Estimates how many views were generated by the influencer’s posts using your tracked terms—based on their follower count and number of posts. |
Exposure | Captures total reach, including extended views from retweets or shares. Exposure includes impressions and any amplification beyond the original audience. |
Domain Rank | Indicates how well an influencer’s linked website(s) rank in search engines—lower scores mean better domain authority. |
Bio | Shows a brief profile summary of the influencer, giving you helpful context when evaluating who they are and why they matter. |
Understanding Exposure vs. Impressions
Impressions reflect how many times an influencer’s audience may have seen a post.
Exposure goes further—capturing how far that post was amplified through shares,
retweets, and reposts.
In short:
Impressions = Direct views from the influencer’s audience
Exposure = Impressions + views from extended reach (e.g., retweets)
Exposure Example
Let’s say @UserX has 500 followers and posts twice using your tracked hashtag:
Impressions = 500 followers × 2 posts = 1,000
Now, @UserY (who has 1 million followers) retweets one of those posts
Exposure = 1,000 (UserX’s own impressions) + 1,000,000 (UserY’s retweet reach)
Total Exposure = 1,001,000
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