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What is the difference between Average Engagement Rate and Average Engagement?
What is the difference between Average Engagement Rate and Average Engagement?
Annie Ewart avatar
Written by Annie Ewart
Updated over a week ago

Average Engagement Calculation:  (likes + comments + shares) / (# posts)

Average Engagement Rate Calculation:
(average likes per post + average comments per post + average shares by post) / (# followers)

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