Engagement calculation is different for each platform. Below is the breakdown.
Twitter: Retweets + Likes
Instagram Business: Likes + Comments
Facebook: Likes + Comments + Shares
YouTube: Likes + Dislikes + Comments
Engagement calculation is different for each platform. Below is the breakdown.
Twitter: Retweets + Likes
Instagram Business: Likes + Comments
Facebook: Likes + Comments + Shares
YouTube: Likes + Dislikes + Comments