Twitter - Guide

Account Tracking - Twitter


Table of Contents

1) How to Create a Tracker  

a) Creating a Tracker

b) Active Trackers 

c) Tracker and Post Limit

d) Deleting a Tracker

2) Dashboard 

a) General Stats 

b) Account Statistics 

c) Top Posts by Engagement 

d) Follower Growth 

e) Most Frequent Post Types 

f) Most Frequent Media Types 

g) Most Engaging Post Types 

h) Most Engaging Media Types 

3) Optimization 

a) Optimal Post Time 

b) Optimal Post Length 

c) Top Hashtags by Engagement 

d) Optimal Number of Hashtags 

e) Average Engagements by Day / Time

4) Followers - Insights

a) Follower Location 

b) Top Countries

c) Follower Gender 

d) Interactions by Gender 

e) Top Keywords from Followers Bios

f) Audience by Follower Count 

4) Followers - List

5) Posts 


How to Create a Tracker

A) Creating a Tracker

  • First sign into your Keyhole.co account to being tracking
  • To set up a tracker, first go to your “My Tracks” page, which can be found at the top of any Keyhole page
  • To track an account, select “account” in the bar highlighted in yellow below
  • Select the corresponding icons below the search box to indicate whether you would like data from Twitter, Instagram, or Facebook
  • Click “Preview” to view a sample of data before saving your data
  • When your tracker is ready, click “Save Sample & Continue” to save your tracker



B) Active Trackers

  • Once saved, your tracker can be found in your “My Tracks” page under “Active Trackers”
  • Find “Active Trackers” by scrolling down on your “My Tracks” page



C) Tracker and Post Limit

The number of active trackers you currently have can be found in brackets below the heading “My Account Trackers”

In the example on page two, 7 out of 10 trackers are currently in use


D) Deleting a Tracker

Under the tracker you would like to delete, click “Delete” highlighted below in yellow

This will erase all data collected from this tracker, and you will not be able to access this tracker anymore

Just in case you didn’t mean to hit “Delete” a pop-up will appear that says: You will lose all your analytics data for this track, are you sure you want to delete?

Click “Delete” to delete tracker OR click “Go Back” to return to the My Tracks page


Twitter


2) Dashboard

2. A) General Stats

Your trackers Dashboard is a collection of your trackers statistics. Data you can interact with and will receive on this page include:

  • Date range menu (top right corner of the dashboard)
  • Use this menu to view your data in specific time periods
  • Clicking the date range menu will open a pop up, similar to the one below:

  • Total Posts - the total amount of posts this Twitter account has published
  • Followers - the amount of Followers this Twitter account currently has
  • Following - the amount of users that account is following
  • Avg. Likes - the average amount of likes the account will receive within the date range selected
  • Avg. Retweets - the average amount of retweets the account received within the date range selected

2) B. Account Statistics


  • Average (top right hand side) - Measure the average amount of engagements (Likes + Retweets / Posts) that the tracked accounts tweets have generated
  • Total - Measure the total amount of engagements (Likes + Retweets) that the accounts tweets have generated
  • Engagements - Measure the average amount of engagements (Likes + Retweets / Posts) that the accounts tweets have generated
  • Likes - Measure the average amount of likes (Likes / Posts) that the tracked account’s  tweets have generated
  • Retweets - Measure the average amount of retweets (retweets / posts) that the tracked account’s tweets have generated
  • Option below to “include posts this account has retweeted”
  • Data from: - Depending on the date range you have selected in the top right corner , this information will change
  • Y Axis (left side) - Number of posts
  • X Axis - Months
  • Y Axis (right side) - Number of Average Engagements
  • Light blue bar - Number of posts per month
  • Dark blue line and points - Average engagements (Likes +Retweets / Posts)

Tool Tip:

Click on a section or point of the graph to pull up the most recent corresponding tweets from that month. Below you will have the option to “view more posts”, where you can see all posts from the corresponding month.


2) C. Top Posts by Engagements

The top posts by the tracked Twitter page that generated the most amount of engagements.

  • Likes - the amount of likes that tweet received
  • Retweets - the amount of retweets that tweet received
  • Post Caption - the caption of the tweet
  • Date - The date the tweet was posted by the Twitter account

Tool Tip:

Click on the post to pop up statistics about it, which looks like the picture below:

View on Twitter - this will open the tweet selected on Twitter, and will navigate you away from Keyhole


2) D. Follower Growth

Follower growth is the only data that does not backfill to a year prior, which the rest of the data and graphs do. This is because we need a baseline to measure growth, and the tracker will measure this beginning when you set up the tracker. In the picture below, the tracker was set up in November, and measures the growth of followers from then moving forward.


  • Follower Count - The total amount of followers the Twitter page has per month
  • Follower Change - The followers gained per month
  • Data From: - The date range you set in the top right corner of the Dashboard
  • X Axis - Months
  • Y Axis - Number of Followers


Tool Tip:

Click on a point on the graph for “ Follower Count” or a bar in “Follower Change” to see the most recent posts from that month. Scroll down and click “View More Posts” to view all posts from that month.


2) E. Most Frequent Post Types

The types of posts the user is publishing.

  • Reply - amount of tweets this account has replied to
  • Tweet - Original tweets published by the user
  • Quote RT - The amount of quote retweets this account has published
  • Retweets - The amount of retweets this account has published

Tool Tip:

1- Hover over a section of the graph (for example “Quote RT”) to see the percentage of times this user published this post type (out of 100%). The centre of the graph will also show the exact number of “Quote RTs” this user published. The percentage and total number will change based on the date range.

2- Click on a section of the graph to see the most recent instances of the corresponding part of the graph. It will look similar to the picture below:


2) F. Most Frequent Media Types

The kind of media the user is Tweeting.

  • Link- A tweet that includes a link
  • Text - A tweet that is only text
  • Photo - A tweet that includes a photo
  • Combination - A post that has two or more media types
  • GIF - A tweet that includes a gif
  • Video - a Tweet that includes a video

Tool Tip:

1- Hover over a section of the graph (for example “Photo”) to see the percentage of times this user published this post type (out of 100%). The centre of the graph will also show the exact number of “Photos” this user published. The percentage and total number will change based on the date range.

2- Click on a section of the graph to see the most recent instances of the corresponding part of the graph.  


2) G. Most Engaging Post Types

The average engagements for each type of post.

  • Reply - The average engagements for replies, and the number of posts measured
  • Tweet - The average engagements for tweets, and the number of posts measured
  • Quote RT- The average engagements for Quote Retweets, and the number of posts measured
  • X Axis - Post type
  • Y Axis - Number of average engagements

Tool Tip:

Click on a section of the graph to see the most recent instances of the corresponding part of the graph.


2) H. Most Engaging Media Types

The average engagements for each media type.

  • Photo - The average engagements for posts with a photo, and number of posts measured
  • Text - The average engagements for posts of text, and number of posts measured
  • Link - The average engagements for posts with a link, and number of posts measured
  • Combination -The average engagements for combination media posts, and the number of posts measured
  • GIF - The average engagements for posts with a GIF, and the number of posts measured
  • Video - The average engagements for posts with a video, and the number of posts measured

Tool Tip:

Click on a section of the graph to see the most recent instances of the corresponding part of the graph.


3) Optimization

3) A. Optimal Post Time

The most optimal days of the week and hours of the day to post based on average engagements, and frequency of how often the account posts.

  • Data From: - the date range set in the top right hand corner
  • X axis - Hours of the day
  • Y axis - Days of the week
  • Engagements - the optimal times the user should post based on average engagements, total likes, total retweets, and number of posts
  • Frequency - The most frequent times the user publishes tweets

Tool Tip:

1- Hover over a point on the graph to see the average engagements, total likes, total retweets, and number of posts for the corresponding day and hour

2 - Directly below is the Best Times To Post graph, which interprets the data and tells you the exact day and time to post based on the users followers interactions with the page



3) B. Optimal Post Length

The optimal length of a post based on the users engagements and frequency of their post lengths, divided by character number.

  • X Axis - Post length divided by number of characters
  • Y Axis - Number of average engagements
  • Engagements - Optimal post length based on the user's engagements
  • Frequency - The most frequent post length

Tool Tip:

1- Hover over a bar in the graph to see the number of corresponding posts.

2- Click on a section of the graph to see the most recent instances of the corresponding part of the graph.


3) C. Top Hashtags By Engagement

The most popular hashtags published by the user, and the frequency of how much they use each hashtag.

  • X Axis - Number of average engagements
  • Y Axis - Top Hashtags
  • Engagements - the top hashtags based on engagements of the users followers
  • Frequency - The top hashtags based on how frequently the hashtag is used


Tool Tip:

1- Hover over a bar in the graph to see the number of corresponding posts and average engagements

2- Click on a section of the graph to see the most recent instances of the corresponding part of the graph


3) D. Optimal Number of Hashtags

The optimal number of hashtags the user should include in tweets based on engagement and frequency.

  • X Axis - Number of hashtags used
  • Y Axis - Average engagements
  • Engagements - Optimal number of hashtags a user should include in tweets
  • Frequency - The most frequent amount of hashtags a user is posting in tweets

Tool Tip:

1- Hover over a bar in the graph to see the number of corresponding posts and number of hashtags.

2- Click on a section of the graph to see the most recent instances of the corresponding part of the graph.


3) E. Average Engagements by Day/Time


The average engagements the page receives broken down into day of the week and hour.

  • X Axis - Day of the week or time
  • Y Axis - Average number of Engagements
  • Data From: - The date range set in the top right hand corner of Optimization page
  • Day - Average engagements divided by day
  • Time - Average engagements divided by hour

Tool Tip:

1- Hover over a bar in the graph to see the number of corresponding posts and number of engagements.

2- Click on a section of the graph to see the most recent instances of the corresponding part of the graph.


4) Followers - Insights

4) A. Follower Location

Geographical location of the account’s followers.


World- geographical location in a world map view

USA - geographical location in a USA map view


4) B. Top Countries Tool Tip:

1- Hover over a country on the map to see the name of the country and the amount of followers in that country

2- Click on a section of the graph or Country under Top Counties to see a pop-up list of the followers per country


4) C. Follower Gender


Gender divided by Male and Female


4) D. Interactions by Gender

Interactions based on gender

Tool Tip:

1- Hover over a section of the graph to see the amount of followers per gender. In the centre of the graph you can see the percentage of male or female followers.

2- Click on a section of the graph or to see a pop-up list of the corresponding followers.


4) E. Top Keywords from Followers Bios


Track the occurrences of top keywords in followers bios.

Tool Tip:

Click on a Keyword for a pop-up window of users with the corresponding keywords in their bio.


4) F. Audience by Follower Count

Amount of followers users have, who are following the tracked Twitter account.

X Axis - The numerical range of followers a user has

Y Axis- Percentage of users with that amount of followers

Tool Tip:

Hover over a bar in the graph to show the exact number of users with that amount of followers.


4) Followers - List


  • XLS - Export to an Excel File
  • PDF - Download as a PDF file
  • Date Range - filter posts to be displayed within a certain date range
  • Search Followers - filter followers by words in their bio, location, etc.
  • Advanced filters - see below
  • User - The followers Twitter handle and name
  • Interactions - the number of interactions this follower has with the tracked page
  • Avg Engagements - the average number of engagements when he/she creates a post
  • Followers - the number of followers that user has
  • Following - the number of accounts that user is following
  • Bio - the user's bio

Advanced Filters

  • Slide toggle bars to specify and filter through followers
  • Click Filter Followers to apply changes
  • Click reset to clear toggles
  • Click close to close


5) Posts



  • XLS - Export as an Excel file
  • PDF - Download as a PDF
  • Date Range: - filter posts to be displayed within a certain date range
  • Search Post - filter posts by keywords, hashtags, etc.
  • Advanced Filters - see below
  • Likes - the number of likes that post received
  • Retweets - the number of retweets that post received
  • Post Caption - the text or caption of the tweet
  • Date - the date the tweet was published

Advanced Filters

  • Choose options from dropdown menu
  • Click Filter posts to apply changes
  • Click reset to clear menus
  • Click close to close


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