Facebook - Guide

Account Tracking - Facebook


Table of Contents

1) How to Create a Tracker 

a) Creating a Tracker

b) Active Trackers

c) Tracker and Post Limit

d) Deleting a Tracker

2) Dashboard 

a) General Stats 

b) Account Statistics 

c) Top Posts by Engagement 

d) Page Likes Growth 

e) Most Frequent Post Types 

f) Most Engaging Post Types 

3) Optimization 

a) Optimal Post Time 

b) Optimal Post Length 

c) Top Hashtags by Engagement 

d) Optimal Number of Hashtags 

e) Average Engagements by Day / Time 

4) Posts


1) How to Create a Tracker

1) A. Creating a Tracker

  • First sign into your Keyhole.co account to being tracking
  • To set up a tracker, first go to your “My Tracks” page, which can be found at the top of any Keyhole page
  • To track an account, select “account” in the bar highlighted in yellow below
  • Select the corresponding icons below the search box to indicate whether you would like data from Twitter, Instagram, or Facebook
  • Click “Preview” to view a sample of data before saving your data
  • When your tracker is ready, click “Save Sample & Continue” to save your tracker



1) B. Active Trackers

  • Once saved, your tracker can be found in your “My Tracks” page under “Active Trackers”
  • Find “Active Trackers” by scrolling down on your “My Tracks” page



1) C. Tracker and Post Limit

  • The number of active trackers you currently have can be found in brackets below the heading “My Account Trackers”
    • In the example on page two, 7 out of 10 trackers are currently in use


1) D. Deleting a Tracker

  • Under the tracker you would like to delete, click “Delete” highlighted below in yellow

  • This will erase all data collected from this tracker, and you will not be able to access this tracker anymore
    • Just in case you didn’t mean to hit “Delete” a pop-up will appear that says: You will lose all your analytics data for this track, are you sure you want to delete?
    • Click “Delete” to delete tracker OR click “Go Back” to return to the My Tracks page

Facebook



2) Dashboard

2) A) General Stats

Your trackers Dashboard is a collection of your trackers statistics. Data you can interact with and will receive on this page include:

  • Date range menu (top right corner of the dashboard)
    • Use this menu to view your data in specific time periods
    • Clicking the date range menu will open a pop up, similar to the one below:

  • Page Likes - the total amount of posts this Facebook account has
  • Avg. Likes - the average amount of likes the account received within the date range selected
  • Avg. Comments - the average amount of comments the account received within the date range selected
  • Avg. Shares - the average amount of shares the account received within the date range selected


2) B. Account Statistics

  • Average - Measure the average amount of engagements (Likes + Comments + Shares / Posts) that the tracked accounts posts have generated
  • Total - Measure the total amount of engagements (Likes + Comments + Shares) that the accounts posts have generated
  • Engagements - Measure the total amount of engagements (Likes + Comments + SHares) that the accounts posts have generated
  • Likes - Measure the total amount of likes that the tracked account has generated
  • Comments - Measure the total amount of comments that the tracked account has generated
  • Shares - Measure the average amount of shares (shares / Posts) that the tracked account has generated
  • Data from: - Depending on the date range you have selected in the top right corner , this information will change
  • Y Axis (left side) - Number of posts
  • X Axis - Months
  • Y Axis (right side) - Number of Average Engagements
  • Light blue bar - Number of posts per month
  • Dark blue line and points - Average engagements (Likes +Comments + Shares / Posts)

Tool Tip:

Click on a section or point of the graph to pull up the most recent corresponding posts from that month. Below you will have the option to “view more posts”, where you can see all posts from the corresponding month.


2) C. Top Posts by Engagements

The top posts by the tracked Twitter page that generated the most amount of engagements.

  • Likes - the amount of likes that post received
  • Comments - the amount of comments that post received
  • Shares - the amount of shares that post received
  • Post Caption - the caption of the post
  • Date - The date the post was published by the Facebook account


Tool Tip:

Click on the post to pop up statistics about it, which looks like the picture below:

  • View on Facebook - this will open the post selected on Facebook, and will navigate you away from Keyhole

2) D. Page Likes Growth

Page Likes Growth is the only data that does not backfill to a year prior, which the rest of the data and graphs do. This is because we need a baseline to measure growth, and the tracker will begin measuring this beginning when you set up the tracker. In the picture below, the tracker was set up in November, and measures the growth of page likes from then moving forward.


  • Page Likes Count - The total amount of page likes the Facebook page has per month
  • Page Likes Change - The page likes gained or lost per month
  • Data From: - The date range you set in the top right corner of the Dashboard
  • X Axis - Months
  • Y Axis - Number of Page Likes

Tool Tip:

Click on a point on the graph to see the most recent page likes from that month. Scroll down and click “View More Posts” to view all posts from that month.


2) E. Most Frequent Post Types

The types of posts the user is publishing.

  • Link - Amount of posts this account has published that includes a link
  • Video - Amount of posts this account has published that includes a video
  • Photo - The amount of posts this account has published that includes a photo
  • Text - The amount of posts this account has published that is just text
  • Event - The amount of event posts this account has published

Tool Tip:

1- Hover over a section of the graph (for example “Video”) to see the percentage of times this user published this post type (out of 100%). The centre of the graph will also show the exact number of “Videos” this user published. The percentage and total number will change based on the date range.

2- Click on a section of the graph to see the most recent instances of the corresponding part of the graph. It will look similar to the picture below:


2) F. Most Engaging Post Types

The kind of posts the user is publishing.

  • Photo - A tweet that includes a photo
  • Video - a Tweet that includes a video
  • X axis- the types of posts
  • Y axis - the average engagements that type of post received

Tool Tip:

1- Hover over a section of the graph (for example “Photo”) to see the percentage of times this user published this post type, and the total posts measure (out of 100%). The percentage and total number will change based on the date range.

2- Click on a section of the graph to see the most recent instances of the corresponding part of the graph.  


3) Optimization

3) A. Optimal Post Time

The most optimal days of the week and hours of the day to post based on average engagements, and frequency of how often the account posts.

  • Data From: - the date range set in the top right hand corner
  • X axis - Hours of the day
  • Y axis - Days of the week
  • Engagements - the optimal times the user should post based on average engagements, total likes, total comments, total shares, and number of posts
  • Frequency - The most frequent times the user publishes posts


Tool Tip:

1- Hover over a point on the graph to see the average engagements, total likes, total comments, total shares, and number of posts for the corresponding day and hour

2 - Directly below is the Best Times To Post graph, which interprets the data and tells you the exact day and time to post based on the users followers interactions with the page


3) B. Optimal Post Length

The optimal length of a post based on the users engagements and frequency of their post lengths, divided by character number.

  • X Axis - Post length divided by number of characters
  • Y Axis - Number of average engagements
  • Engagements - Optimal post length based on the user's engagements
  • Frequency - The most frequent post length based on when the user publishes posts


Tool Tip:

1- Hover over a bar in the graph to see the number of corresponding posts.

2- Click on a section of the graph to see the most recent instances of the corresponding part of the graph.


3) C. Top Hashtags By Engagement

The most popular hashtags published by the user, and the frequency of how much they use each hashtag.

  • X Axis - Number of average engagements
  • Y Axis - Top Hashtags
  • Engagements - the top hashtags based on engagements of the users followers
  • Frequency - The top hashtags based on how frequently the hashtag is used

Tool Tip:

1- Hover over a bar in the graph to see the number of corresponding posts and average engagements

2- Click on a section of the graph to see the most recent instances of the corresponding part of the graph


3) D. Optimal Number of Hashtags

The optimal number of hashtags the user should include in tweets based on engagement and frequency.

  • X Axis - Number of hashtags used
  • Y Axis - Average engagements
  • Engagements - Optimal number of hashtags based on engagements of the users followers
  • Frequency - The most frequent amount of hashtags a user is publishing in posts

Tool Tip:

1- Hover over a bar in the graph to see the number of corresponding posts and number of hashtags.

2- Click on a section of the graph to see the most recent instances of the corresponding part of the graph.


3) E. Average Engagements by Day/Time

The average engagements the page receives broken down into day of the week and hour.

  • X Axis - Day of the week or time
  • Y Axis - Average number of Engagements
  • Data From: - The date range set in the top right hand corner of Optimization page
  • Day - Average engagements divided by day
  • Time - Average engagements divided by hour

Tool Tip:

1- Hover over a bar in the graph to see the number of corresponding posts and number of engagements.

2- Click on a section of the graph to see the most recent instances of the corresponding part of the graph.


4) Posts

  • XLS - Export as an Excel file
  • PDF - Download as a PDF
  • Date Range: - filter posts to be displayed within a certain date range
  • Search Post - filter posts by keywords, hashtags, etc.
  • Advanced Filters - see below
  • Likes - the number of likes that post received
  • Comments - the number of comments that post received
  • Shares -  the amount of shares that post received
  • Post Caption - the text or caption of the post
  • Date - the date the post was published
  • Advanced Filters
    • Choose options from dropdown menu
    • Click Filter posts to apply changes
    • Click reset to clear menus
    • Click close to close

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