Hashtag & Keyword Tracking - Guide

Hashtag and Keyword Tracking


Table of Contents

1. How to Create a Tracker 

a. Advanced Options

b. Editing a Tracker

c. Pausing or Deleting a Tracker 

2. Dashboard 

a. General Stats 

b. Timeline

c. Top Posts 

d. Related Topics 

e. Most Influential & Recent Users 

f. Top Sites 

g. Location 

h. Share of Posts 

i. Sentiment 

j. Top Sources 

j. Demographics 

3. Posts 

4. Influencers 

5. Media 


1. How to Create a Tracker

Creating a Tracker

-First sign into your Keyhole.co account to being tracking

-To set up a tracker, first go to your “ My Tracks” page, which can be found at the top of any Keyhole page

-To track a hashtag, select “#hashtag” in the bar highlighted in yellow below

-To track a keyword, select “keyword” in the bar highlighted in yellow below

-Select the corresponding icons below the search box to indicate whether you would like data from Twitter, Instagram, or both

-Click “Preview” to view a sample of data before beginning to track Screen Shot 2017-01-17 at 4.27.46 PM.png

When your tracker is ready, click “Save Sample & Continue” at the top of the page:

Screen Shot 2017-01-17 at 4.46.31 PM.png

Active Trackers

-Once saved, your tracker can be found in your “My Tracks” page under “Active Trackers”

-Find “Active Trackers” by scrolling down on your “My Tracks” page

Screen Shot 2017-01-17 at 4.40.09 PM.png

Tracker and Post Limit

-The number of active trackers you currently have can be found in brackets below the heading “My Hashtag & Keyword Trackers”

-In the example above, 3 out of 10 trackers are currently in use

-This means the user can set up 7 more trackers

-Beside “Current month usage” is the amount of posts all of your trackers have collected throughout the current month

-Each subscription level allows you to track a certain number of posts per month

-Once this limit has been reached, your trackers will pause until the next month

-You will receive an email warning if you are approaching your limit

-You can upgrade your subscription to continue tracking past your post limit, or wait for them to be reactivated at the beginning of the next month

I nactive Trackers

Inactive trackers can be found by scrolling down further (see image below)

Screen Shot 2017-01-19 at 11.42.15 AM.png


A. Advanced Options

Our Advanced Options section allows you to input parameters for the data you would like to collect. That page will look like the screenshot below:

Advanced Options.png

How to use your Advanced Options:

-By clicking on the blue arrows to the left of the titles (i.e. “From all users or specific influencers”) you can expand the options and input your specifications

-Examples of these parameters can be found in grey text within the brackets


There are several ways to access your Advanced Options.


Option 1) Set Advanced Options Before Saving your Tracker

-If you’d like to input advanced parameters before creating a tracker, click “Advanced”  (highlighted in yellow below) on your “My Tracks” page

-This will take you to the Advanced options page seen above, and the options will apply to all of your data

Screen Shot 2017-01-18 at 3.51.29 PM.png


Option 2) Add advanced parameters to an existing tracker

-Set up your tracker as specified in Section 1 - How to Create a Tracker

-Go to “My Tracks”, and scroll to “My Hashtag & Keyword Trackers”

-Under each tracker, you have the options to Edit, Edit Alerts, and Delete

-Click “Edit” to set Advanced options

-These parameters will only apply to new data pulled in, and not data already collected

Screen Shot 2017-01-18 at 4.09.58 PM.png


B. Editing a Tracker

-Clicking “Edit” will take you to the Advanced Options page, as seen on page 4

-Clicking “Delete” will delete your tracker, as well as all data it collected

-Clicking “Edit Alerts” will take you to the Advanced Options page, and will open the Alerts section, as seen below:

Alerts Options.png

To save your changes, scroll to the bottom of the Advanced Options page, and click “Save Track”.

Tool Tip: New parameters set to an existing tracker will apply to posts collected moving forward, but not to existing data.


C. Pausing or Deleting a Tracker

Pausing a Tracker

-To pause a tracker, go to your “My Tracks” page, and scroll down to your “Active Trackers”

-Click the toggle bar beside your tracker to switch it to the “Off” position

-Pausing a tracker will prevent it from pulling in any more data

-If/when you turn it back on, there will be a gap in the data collected for the days that the tracker was paused

Screen Shot 2017-01-18 at 4.47.16 PM.png

Deleting a Tracker

-Under the tracker you would like to delete, click “Delete”

-This will erase all data collected from this tracker, and you will not be able to access this tracker anymore

Screen Shot 2017-01-19 at 11.46.08 AM.png


2) Dashboard

This is what a Dashboard of an active tracker will look like for #ford


2. A) General Stats


Your trackers Dashboard is a collection of your trackers statistics since you began tracking. Data you can interact with and will receive on this page include:

-Date range menu (top right corner of the dashboard)

-Use this menu to view your data in specific time periods

-You’re able to view data from any time throughout your tracker’s active period

-Clicking the date range menu will open a pop up, similar to the one below:


Posts - the amount of posts created with your tracked hashtag, keyword, URL, and/or @mention

Users - the number of users who have posted with your tracked hashtag, keyword, URL and/or @mention

Reach - the number of unique users who have seen posts containing your tracked hashtag, keyword, URL and/or @mention

Impressions - the number of times that users have seen posts containing your tracked hashtag, keyword, URL, and/or @mention. A single user can deliver multiple impressions


2. B) Timeline

-Your trackers timeline displays how often your your tracked hashtag, keyword, URL, and/or @mention is used throughout the tracking period.

-Changing the date range will allow you to view activity on a more focused (i.e. daily) or broad (i.e. monthly) level

-Hover over any of the blue dots to see the number of posts there were at a given time

-Hover over top right corner to embed or download this information


2. C) Top Posts

You can view the top posts that include this hashtag or keyword in three categories:

RT/Likes - the top posts as determined by engagements (retweets and likes)

Klout - the top posts as determined by Klout score. Klout is a ranking, ranging from 0 to 100, that quantifies social influence

Recent - A live stream of posts

-Hover over the top right corner to embed or download this information


2. D) Related Topics

The Related Topics category sort hashtags and keywords being used most frequently  in combination with your search term(s).

-Click “Hashtag” to see hashtags used in conjunction with your tracker

-Click “Keyword” to see keywords used in conjunction with your tracker

-The larger the term appears, the more frequently it’s being used

-Click on a hashtag or keyword within the wordcloud to see  a pop-up of all the instances where that hashtag or keyword is used in conjunction with your search term(s)

-Hover over the top right corner to embed or download this information


2. E) Most Influential & Recent Users


Most Influential and Recent Users are the users who yield the most influence and have used your tracked term, and users that most recently used your tracked term.

Most Influential - The most influential users as determined by the number of likes and shares they have earned for posts containing your search term(s)

Klout - The most influential users as determined by Klout score

Frequency - The most influential users as determined by the number of times they’ve posted within a set time period

Recent Users - The most recent users to mention your search term(s)

Hover over the top right corner to embed or download this information


2. F) Top Sites

Domain - The top websites users are linking to in their posts, as determined by the number of links

Pages - The top web pages users are linking to in their posts, as determined by the number of links

Hover over the top right corner to embed or download this information


2. G) Location

World- The percentage of total posts that users in each country have made using your tracked hashtag, keyword, URL and/or @mention

USA- The percentage of total posts that users in each State within The United States of America have made using your tracked hashtag, keyword, URL and/or @mention

Hover over the top right hand corner to embed or download this information


2. H) Share of Posts

-The percentage of posts that are originals, shares, and replies, based on the total number of tracked posts. The percentage is out of 100%, and depends on the amount of posts within your date range.

-Hover over the corresponding section of the graph to show exact number and percentage

-Hover over the top right corner to embed or download this information


2. I) Sentiment

The percentage of posts that are positive, negative, or neutral, based on the total set of tracked posts.

-Hover over the corresponding section of the graph to show the exact number and percentage

-The sentiment score is calculated using only the positive and negative sentiment values

Score = positive / (positive+negative)

-Hover over the top right corner to embed or download this information


2. J) Top Sources

-The percentage of different devices or applications - such as mobile phones - used to create posts with your tracked hashtag, keyword, URL and/or @mention

-Hover over corresponding section of the graph to see exact number and percentage

-Hover over the top right corner to embed or download this information


2. K) Demographics

-The ratio of males to females posting content in conjunction with your tracked hashtag, keyword, URL and/or @mention

-Hover over the top right corner to embed or download this information



3) Posts

By click on your “Posts” tab on the left hand side, you will get a list of the posts containing your tracked hashtag. To download custom reports, please email us at info@keyhole.co for a quote. Your Posts page will look like the image below.

</> Embed - To embed this page, copy the code snippet which appears in the pop-up and paste it into your site's body where you want the posts to appear. When a reader views your page, this code will automatically display the posts from Keyhole in real-time.

Date Range - Click on the button beside the embed button, here seen as Dec 24 - Jan 23 to change the date range of data shown on the Posts page. The longer you have been tracking this hashtag, the further back you can look at data

Search Term - enter a word in here to search within users, and click “Filter” to update the list

Search Geography - enter a geographical region (country or State within the United States of America) to filter the users, and click “Filter” to update the list

Sentiment - Uncheck the boxes to the left of a sentiment emoji to see posts rated with a very positive or very negative sentiment. For example, uncheck all faces except the red angry emoji and click filter to show all negative sentiment posts

User - Click once and the list will be sorted user handles by reverse alphabetical order, click again for alphabetical order

Date - By default the posts are sorted with the newest post first, however by clicking on it will sort the posts by oldest to newest

Post - The text within a post containing your hashtag. Click on the text to view and interact with the post directly in Keyhole.

Region - Sorts States within the USA by alphabetical order, click again for reverse alphabetical order

Country - Sorts countries in reverse alphabetical order. Click again for alphabetical order

RT/Likes - Sorts posts by the highest number of Retweets and Likes the post received with the highest at the top, click again for reverse order

Sentiment - Sorts posts by the most positive posts first, and most negative last. Click again to reverse the order


4) Influencers

Your Influencers page will display a list of the most influential users engaging with your tracked hashtag (based on which users have the highest average number of engagements). It will look like the screenshot below:

Filter Accounts and Bios - Search for terms within the influencers’ usernames and bios. Click “sort” to apply filter.

Click “Posts” to sort users based on how many times they have posted with your search terms

Click “Engagement” to sort users based on the average number of engagements they’ve received on posts containing your search terms

Click “Followers” to sort users based on the number of followers they have

Click “Impressions” to sort users based on the number of impressions their posts have generated

-Impressions are the total number of potential views an influencer’s posts can generate from their followers

Click “Exposure” to sort users based on their posts’ total exposure

-Exposure is the total number of potential views an influencer’s posts can generate from their followers AND the followers of anyone who retweets them

Click “Export Data” to download an Excel file of the Influencers data currently being viewed



Click “Advanced Options” to show the filters below:

Followers - choose Greater Than or Less Than, and enter a number of followers to filter the influencers

Engagements - choose Greater Than or Less Than, and enter a ratio to filter the influencers

Posts - choose Greater than or Less Than, and enter a number of posts to filter the influencers

Impressions - choose Greater Than or Less Than, and enter a number to filter the influencers

Bio - search keywords within influencers bios

Location - enter a country or region (within the USA), to filter influencers geo location (if provided by them)

Tool Tip: To sort in the opposite direction, click a column heading a second time.



5) Media

-The “Media” page will be a collection of all the media included in the user’s post in conjunction with your tracked hashtag or keyword.

-The corresponding media shown on this page will have the post caption directly below, as well as the date it was posted

-Click on the post to open it in either Instagram or Twitter, depending on the origin

Posts from Instagram will have this symbol within the post, as well as the corresponding amount of likes

Posts from Twitter will have this symbol within the post, as well as the corresponding amount of retweets

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