How does Keyhole measure Reach and Impressions?

Reach is the number of unique people who may see these posts. Impressions are the total number of potential views (including same users seeing multiple posts).

For example, if you have 500 followers and share 2 posts, your reach would be 500 but your impressions would be 1,000.

To learn more about our Exposure metric, please visit this answer.

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